Assessing the impact of ratings and reviews on eCommerce performance

Assessing the impact of ratings and reviews on eCommerce performance

10 July 2017

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this new white paper, written in collaboration with Profitero and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • What metrics brands and retailers should track and benchmark against
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights

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