We’re delighted to know you’re talking about us, but please be sure to follow our logo and brand guidelines while doing so to ensure a consistent brand experience to the end customer.
The minimum clearance area is determined by placing a lowercase 'y' – as it appears in the dunnhumby typeface - around the dunnhumby logotype. The height of the 'y' forms the minimum clearance area. No type, images or other graphic elements may appear within this area.
Please note this is a minimum clearance area. Additional clearance should be given if possible or appropriate.
Note that it is permitted to use the 'White dunnhumby logo with tagline' with any of the dunnhumby colours in the background:
If the space for the logo and tagline is under 80mm you must remove the tagline and just use the logo.
The logo for the "dunnhumby media" sub-brand is made up of two core components: the primary "dunnhumby" logo and the word "media" which appears in turquoise.
We are a pioneering Customer Data Science company and our modern, future-facing colour palette reflects this. It’s important when applying the palette that the magenta colour is used sparingly – it should never dominate.
Our primary colours can also be brought together in a gradient – please use one of the three accepted colour pairings as shown below. The gradient palette is mainly used for a colour filter for images or for page breaks/highlight sections within print or digital.
Our official font is Roboto, a free Google font available for download here. In addition to Roboto, you may use Din Condensed for numbers when designing infographics. When Roboto is not available (e.g. for PowerPoint) then Arial is the default font.
There's a lot more to us than our logo & colours. Contact for our Brand Style Guide, the definitive guide to writing and designing for dunnhumby.