Our first time at DMEXCO was exciting! Why? Because a) For the first time we accompanied Sociomantic, our programmatic technology at this event; b) we announced the release of dunnhumby media; and c) our booth was always full!
DMEXCO is the meeting place for key players shaping today’s digital business, marketing, and innovation. It’s a community of industry leaders, tech pioneers, and marketing and media professionals setting the digital agenda.
We were there this year for the first time joining Sociomantic and announcing the release of dunnhumby media, our takeover of the media business. After more than 25 years managing media campaigns, a dedicated solution was inevitable – and, with Sociomantic’s proprietary tech, the timing was ideal. Focusing on the mission to help retailers and advertisers connect with customers at the right place and time, with the right message, it was exciting to see so many people coming to our booth wanting to know more.
With a video station revealing the potential of our Sofa to Store Journeys Designed by Science and three demo stations explaining the true potential of personalised communications at home, one the move and in store, our booth managed to attract quite a crowd. Our tables and chairs were always busy with people having meetings, and our booth was constantly full (with, of course, a peak of visitors on our happy hour during the first day!). 34 people from all across the dunnhumby family (including Sociomantic) came together in Cologne to make sure the launch happened the best way it could have, and we can say mission was accomplished. Or maybe only started?
Sociomantic Labs and dunnhumby, together at last, with Sociomantic's programmatic technologies now plugged into dunnhumby’s media solutions, creating.... dunnhumby media!