dunnhumby is one of the most admired international specialists in customer management, analysis and insight.

We understand everything there is to know about what customers want and help the world’s leading companies respond to those insights in the right way.

Customer insight is essential for companies to survive and flourish. Successful companies put customers at the heart of everything they do. Only dunnhumby has the right know-how and proven track-record to make the difference that counts. We call it Essential Customer Genius.

The dunnhumby discipline is a combination of IT, data analysis, creative skills and business expertise that treats marketing as a science. But what really sets us apart is our ability to help retailers win in a highly competitive global marketplace.

Background

Founded in 1989 by Clive Humby and Edwina Dunn, dunnhumby emerged during the 1990s as a specialised provider of customer focused analytical and targeting services. From the beginning, it gained the interest of a range of high profile clients.

In 1995 dunnhumby was asked by Tesco to help with the launch of their new Clubcard scheme, which started a relationship that continues today. Our focus on the customer and behavioural insight has played a key role in enabling Tesco to become one of the world's most successful retailers.

Today, dunnhumby is proud to work on behalf of more than 150 companies worldwide. Our sales are in excess of $200m and we employ more than 700 people in the UK, Ireland, France, the United States and India.

We believe that there are two types of organisation in consumer marketing, those that try to sell what they have and those that endeavour to be relevant to their customers through the products they create, the services they provide and the way they connect through communication. We believe that the only sustainable model for generating long term brand value is the latter.

We started dunnhumby because we believed we could help consumer products and services organisations be more successful by taking much of the guesswork out of marketing and business development.

Today I am proud to say we have clients around the world who can quantify the benefits of a partnership with us.