Filter your view of the guidelines & downloads. Each item will provide you with guidance on a specific element of our branding and, where appropriate, link to files for you to download to build your marketing collateral.
Alternatively you can view the guidelines as a pdf.
guidelines & downloads
| item name | category | last modified |
| Logo versions Master logotypes |
Our logo | |
| Use of our logo on colour Guidance on how to display the master logotypes correctly |
Our logo | |
| Incorrect use of our logo Examples of incorrect uses of our logo |
Our logo | |
| Logo exclusion zone Minimum clearance areas for our logotypes |
Our logo | |
| Logo sizes Minimum and maximum logo application sizes |
Our logo | |
| Logo positioning Guidance on logo positioning to ensure consistency |
Our logo | |
| Our colour palette |
Colour | |
| Colour - correct use Examples of correct colour ratios between our base and highlight colours |
Colour | |
| Colour - incorrect use Examples of incorrect colour ratios between our base and highlight colours |
Colour | |
| Our typeface Primary and secondary corporate typeface and appropriate uses |
Typography | |
| Writing style Points to remember in order to maintain a consistent writing style |
Typography | |
| Illustrations and insights Our library of core illustrations and their use as visual metaphors |
Illustrations | |
| Accompanying insights Our insight statements and their appropriate use with core illustrations |
Illustrations | |
| Insight positioning and usage How to use the insights statements and illustrations correctly |
Illustrations | |
| Illustration library The current core illustrations available |
Illustrations | |
| Photographic style Imagery styles to engage the viewer and reflect our personality |
Photography | |
| In-store photography Imagery styles for in-store use in case studies and sales aids |
Photography | |
| Employee portraits A guide to photographing our people |
Photography | |
| Bar charts A guide to creating bar charts |
Charts, graphs, tables & diagrams | |
| Line graphs A guide to creating line charts |
Charts, graphs, tables & diagrams | |
| Pie charts A guide to creating pie charts |
Charts, graphs, tables & diagrams | |
| Tables A guide to creating tables |
Charts, graphs, tables & diagrams | |
| Diagrams A guide to creating diagrams |
Charts, graphs, tables & diagrams | |
| A4 letterhead Style conventions and templates for the company letterhead |
Stationery | |
| A4 continuation sheet Style conventions and templates for the continuation sheet |
Stationery | |
| US continuation sheet Style conventions and templates for the US continuation sheet |
Stationery | |
| Compliment slip Style conventions and templates for the compliment slip |
Stationery | |
| Business cards Style conventions and templates for the UK business card |
Stationery | |
| US business cards Style conventions and templates for the US business card |
Stationery | |
| Dual language business cards Style conventions and templates for the dual language business card |
Stationery | |
| A4 portrait binding covers Instructions on the use and production of binding covers |
Stationery | |
| A4 landscape binding covers Instructions on the use and production of binding covers |
Stationery | |
| US portrait binding covers Instructions on the use and production of US binding covers |
Stationery | |
| US landscape binding covers Instructions on the use and production of US binding covers |
Stationery | |
| A4 brochure Examples of brochure styles and templates that reflect our style |
Literature | |
| A4 brochure grid Designing the internal layout of an A4 brochure |
Literature | |
| US brochure grid Designing the internal layout of a US letter brochure |
Literature | |
| Corporate folder Style conventions and templates for our corporate folder |
Literature | |
| One pagers Style conventions and templates for our our pagers |
Literature | |
| US One pagers Style conventions and templates for our our pagers |
Literature | |
| Bespoke literature Examples of bespoke communications which reflect our look and feel |
Literature | |
| Posters Examples of poster styles and templates that reflect our style |
Literature | |
| HTML emailers Email templates with supporting imagery |
Digital Resources | |
| Bespoke emailers Examples of bespoke dunnhumby emailers |
Digital Resources | |
| Product application logos A set of logotypes have been created for our flagship products |
Digital Resources | |
| Corporate advertising Examples of our corporate advertising |
Advertising | |
| Recruitment advertising Examples of our recruitment advertising |
Advertising | |
| Logo usage for branded merchandise Using our logos created specifically for branding corporate merchandise |
Branded merchandise | |
| Merchandise items Examples of our branded corporate merchandise |
Branded merchandise | |
| Colour test sheets Templates for colour proofing by your printer to ensure consistency and legibility |
Printing and finishing | |
| Printing paper stocks and binding Using appropriate paper stocks and weight, colour specifications and binding methods |
Printing and finishing | |
| FSC accreditation Using printers and materials certified by The Forest Stewardship Council |
Printing and finishing | |
| Paper stock specification Technical specifications for Revive 50:50 white uncoated paper and board |
Printing and finishing |
