our brand personality and tone of voice

A bright star

The dunnhumby brand is confident exuding character and charisma. It has an informal style that is contemporary, clean, youthful and fun to engage with.

The brand’s energy conveys its enthusiasm, and its passion for genius can be seen in the constant search for more knowledge and insights.

It is approachable and enjoys collaboration, whilst its sense of individuality and expectation mean it is comfortable with autonomy.

dunnhumby always rises to the challenge and consequently builds valuable relationships with those whose aspirations fit with a driven brand and its strong sense of purpose.

This brand is results driven and determined to stay at the top of the game by always being ahead on customer support, and by being recognised for the genius it delivers.

 

The dunnhumby tone of voice

Our brand personality is expressed through our tone of voice. The way our clients interpret the brand is reinforced in everything we do and say.

We are committed to making it easy for our audiences to understand us, avoiding corporate jargon and ambiguous terms that lead to confusion. In line with our brand personality this means simplifying our language but not diluting the impact of our words.

What we say must be considered, clear and relevant.