Mobilising brand stories and growth through advocacy
What is consumer advocacy?
When passionate consumers talk about a brand, tell stories and demonstrate their support which creates a groundswell of earned media.
Why is it important?
It is trusted, authentic, attracts new consumers, builds your brand and drives sales.
As the pioneer of word-of-mouth marketing, and now global leader of advocacy, we’ve spent years using the power of human interaction to tell brand stories and build trust in managed, scalable, and measured way.
The foundation of this advocacy platform is a proprietary, opt-in network of 1 Million BzzAgents: real people who love to interact with and talk about brands. These BzzAgents are true everyday influencers who are enthusiastic storytellers and eager to tell brand stories.
We mobilise BzzAgents to create content and influence others by:
BzzAgent makes it possible for brands to:
People trust people. Trust drives results. Build trust with BzzAgent.
BzzAgent is proud to have some of the most sophisticated disclosure and legal compliance processes in the industry. Details are on this FAQ page.