The Changing Landscape of Data Privacy and what it means for retailers

The Changing Landscape of Data Privacy and what it means for retailers

20 February 2017

Growing awareness amongst consumers about data privacy supported by new legislation may pose a challenge for companies whose strategies are data-driven. However, legal and behavioural changes may yet be harnessed to create competitive advantage and drive a better experience for shoppers through new applications of customer science. This report looks at the challenges and opportunities of the emerging data landscape.

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