Nestle Case Study

11% sales uplift by directly connecting insight & media planning at household level with activation & measurement at scale.

"Winning Weekends is considered a best in class activation - a huge success for Nestlé."
- Tabatha Rowlatt, Customer Activation Manager, Nestlé UK

Nestle Case Study

Nestlé, the world’s largest food and beverage company, wanted to develop a strategy to drive sales of confectionery ‘Sharing Bags’ in Tesco supermarkets, while ensuring that the end customer remained at the heart of all efforts.

Nestle teamed up with digital movie retailer Sky Store for a new on-pack promotion in which consumers received a Sky Store ‘Buy & Keep’ movie voucher in return for collecting four promotional packs from its range of confectionery sharing bags.

The dunnhumby Media Team worked in collaboration with Nestlé, Tesco and a range of partners to formulate, build and deliver an insight-led, connected media plan to support the launch of the on-pack Sky Store promotion.

Download the full Case Study and discover how NESTLE could:

  • Use customer data analytics & insight to obtain a better understanding of the Nestle shopper 
  • Drive awareness of the consumer offer through a seamless multi-channel experience
  • Understand which activities were most effective in generating sales
  • Achieve 11% sales uplift by directly connecting insight & media planning at household level with activation & measurement at scale.

 

  Back to all content
Fill in the form to download the full Case Study (PDF)

Nestle Case Study

Nestlé, the world’s largest food and beverage company, wanted to develop a strategy to drive sales of confectionery ‘Sharing Bags’ in Tesco supermarkets, while ensuring that the end customer remained at the heart of all efforts.

Nestle teamed up with digital movie retailer Sky Store for a new on-pack promotion in which consumers received a Sky Store ‘Buy & Keep’ movie voucher in return for collecting four promotional packs from its range of confectionery sharing bags.

The dunnhumby Media Team worked in collaboration with Nestlé, Tesco and a range of partners to formulate, build and deliver an insight-led, connected media plan to support the launch of the on-pack Sky Store promotion.

Download the full Case Study and discover how NESTLE could:

  • Use customer data analytics & insight to obtain a better understanding of the Nestle shopper 
  • Drive awareness of the consumer offer through a seamless multi-channel experience
  • Understand which activities were most effective in generating sales
  • Achieve 11% sales uplift by directly connecting insight & media planning at household level with activation & measurement at scale.

 

Download    Back to all content