3 March 2014
Published on AMA Marketing Insights
Global Capability Managing Director
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20 June 2016
Google’s recent announcement on the commercialisation of the Google Maps service is, by a long way, the most public and explicit move into the use of geo-location data for marketing opportunities.
7 June 2016
In the age of Big Data and evolving approaches to category management, there is one area that continues to evade both retailers and consumer packaged goods (CPGs) alike.