3 March 2014
Published on AMA Marketing Insights
Global Capability Managing Director
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17 May 2016
The trusty second-price auction is a staple of the real-time bidding process.
10 May 2016
Still using last-click attribution? It’s time to say, “So long!” With the large number of touch points in today’s digital world, a multi-touch point attribution model across devices and channels is more necessary than ever.