Don't think format, think mission - A study into the drivers of convenience shopping

Don't think format, think mission - A study into the drivers of convenience shopping

13 January 2016

Convenience shopping has been defined in recent years by store format, with retailers rapidly developing smaller store sizes, dedicated to meeting the needs of local, small-basket shoppers. Yet a surprisingly high percentage of small basket shopping trips are still carried out in large format stores, indicating that convenience shopping is defined more by consumer behaviour than store format, size or location. Our study takes a deeper look at the real drivers behind convenience shopping trips.

 

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Product Director Category Management

Senior Analyst

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