16 January 2017
Being a customer centric organisation makes good business sense, as our latest global study proves. Top-ranked customer centric retailers from around the world, benefit from positive sales growth and increased market share, demonstrating a direct link between customer centricity and improved financial performance. Our Global Customer Centricity Index (CCI) identifies the key drivers behind a customer's likelihood to buy repeatedly from a particular retailer and their desire to recommend the retailer to friends and family. To find out more about the winning strategies of the world's top ranked retailers, download our Global CCI study.