dunnhumby Names Former MicroStrategy Executive to Lead Global Partners Team

22 June 2012

Newly Created Position Poises Company for Expansion of Technology and Media Solutions

CINCINNATI--()--dunnhumby Ltd., an international leader in building sales and brand value for consumer goods and retail companies, has hired Nishat Mehta, formerly of MicroStrategy, to lead the company’s growing global partner business. As Executive Vice President, Global Partners, Mr. Mehta will be responsible for driving the global expansion and commercialization of innovative dunnhumby solutions, such as digital advertising, targeting and measurement, through strategic partnerships with data companies that deliver a comprehensive understanding of consumer behavior across channels. He will be based in New York City.

Mehta spent fifteen years at MicroStrategy, most recently serving as Vice President, Social Intelligence, driving the company’s initial foray into social analytics through application-based solutions for Facebook. During his tenure, he also built the company’s partner program, recruiting over 150 partners in five years with other major data software companies such as Oracle, Accenture and Kronos. Mehta graduated from Harvard University with both a Master of Science in Computer Science and a Bachelor of Arts in Applied Mathematics.

About dunnhumby

dunnhumby is the leader in personalising the world's experience of retailers and brands. Analysing data from over 350 million people in 28 countries, we help companies put customers at the centre of every decision. We use our insight to improve customers' retail and brand experience to earn their lifetime loyalty. Our work with some of the world's biggest retailers and brands has demonstrated that companies which deliver value to customers through personalisation become and stay their customers' first choice. This strategic approach to putting the customer first in business improves our clients' like-for-like sales and profit margins – or, put simply, grows measurable value. Employing more than 1,900 people in 30 offices in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including Tesco, Casino, Procter & Gamble, Shell, Coca-Cola and Mars. dunnhumby also includes the Word of Mouth marketing experts BzzAgent and price optimisation company KSS Retail. For more information, please visit www.dunnhumby.com.