4 April 2017
How often do you come across a great photo, video or review of your product on social media that you’d love to share? Nobody can communicate what it means to experience your brand better than the people who actually experience it. The content they create can be amazing. Not just glowing and personal reviews, but photos and videos capturing the emotions of people experiencing your product. All of this is more authentic and influential than anything traditional ads can typically create.
Great content like this has a long and influential life in social media, but it can do even more. It can add authentic human emotion to all your other forms of marketing. This guide will show you how leading global brands are amplifying the power of consumer content across their marketing, online and off.