a History of Success

We help many of the world’s best-known companies achieve extraordinary results. We employ more than 850 people in Europe, Asia and the Americas and have annual sales in excess of £150m.

Edwina and Clive 1989

dunnhumby is founded by husband-and-wife partnership Clive Humby and Edwina Dunn and quickly gains the interest of high profile clients who want to know and treat their essential customers better than anyone else

Tesco Clubcard 1995

Tesco Clubcard scheme is launched, which starts a partnership with us that continues today
Employees: 30

P&G, Mars and Nestle logos 2001

Tesco invests in dunnhumby’s future
Begin to sell Clubcard insights and sign-up P&G, Masterfoods and Nestle amongst others
Employees: 140

Kroger 2003

Set up a joint venture with Kroger in the USA
Employees: 250

2006

Expand into Ireland
Set up a joint venture with Casino in France
Tesco makes further investment in dunnhumby’s future
dunnhumbyUSA named in Greater Cincinnati’s Best Places to Work
Employees: 500

Greater Cincinnati’s Best Places to Work 2007

dunnhumby assumes responsibility for the sales, planning & evaluation of retail media in Tesco
Enter into a long term agreement to partner with Tesco in their international markets, starting with Korea, Thailand, Malaysia and Hungary
dunnhumbyUSA achieves 1st place in Greater Cincinnati’s Best Places to Work
dunnhumby ranks in The Sunday Times Best 100 Companies to Work For
Start partnership with The Home Depot in USA
Employees: 600

Gruppo PAM and Sunday Times 2008

Continue work with Tesco and expand into China, Turkey, Slovakia, Czech Republic and Poland
Set up a joint venture with Gruppo Pam in Italy
dunnhumby reaches 48th place in The Sunday Times Best 100 Companies to Work For
Employees: 850+

What other people say

They get excited about customer data like no-one else I’ve seen - the integrity and passion dunnhumby has, brings inspiration and genius to our business: truly creative analysis.

Richard Brasher, Commercial and Trading Director at Tesco

dunnhumby has helped me reset my understanding of what the customer is after, and it helps replace intuition with actual data and actual facts. And it’s those facts that are driving our decision-making.

David B Dillon, Chairman and Chief Executive Officer at Kroger

dunnhumby brings a new rigour and robustness to marketing activity that underpins our longer-term marketing strategy.

Chris McDonough, UK Marketing Director and General Manager for Ireland at Müller