training courses

courses and calendar

very useful and insightful

gave me more confidence

a second-to-none introduction to Tesco

genuine insight not available elsewhere

it’s revealing to actually think from the customers perspective

enhanced my knowledge and made me think differently

the interactive style made the sessions easy to understand

very well structured and organised

constructive and well-informed training

courses and calendar

in the shoes of the tesco customer

This one-day interactive workshop will give you practical experience of Tesco customers, their shopping habits and the products they buy. You will work with genuine case studies which place the customer at the centre of the analysis so that new insights can be identified to help you develop your business with Tesco.

You will leave the workshop with a number of practical tools to maintain customer focus so that customer understanding can be used in your own business and turned into action plans with Tesco.

By the end of this workshop you will:

Understand Tesco customer profiles in a practical way including their shopping habits and products purchased
Learn how to view a category from being in the shoes of Tesco customers and to see your products and category from their perspective
Be able to raise the profile of Tesco customers in your business
Better match your offer to the needs of the Tesco customer
Use customer insights more effectively with Tesco

Who should attend?

This workshop has been designed to help personnel at all levels gain practical insight into the role customers play in the Tesco operation and the fundamentals of practical customer segmentation. It is particularly beneficial for personnel that use customer data when engaging with the Tesco account and to those who are primarily responsible for shopper analysis.

When?

Thursday, 10th July
Wednesday, 10th September
Tuesday, 14th October
Thursday, 6th November

Please contact your dunnhumby Client Leader or email training@dunnhumby.com to check availability.

Where?

Open workshops will be held in our new conference and training facilities at dunnhumby’s offices in Ealing. Each workshop is limited to 12 delegates from non-competing organisations. Closed workshops can be held at your offices or a venue close to you and are limited up to 12 delegates.

Cost?

Open workshops - £400 (+VAT) per delegate
Closed workshops - £4,000 (+VAT) for up to 12 delegates

working smarter with tesco

This one-day workshop provides you with a unique insight into how you can work smarter and more effectively with Tesco to generate even better results. Through interaction, discussion and high levels of participation, you will learn about Tesco’s core purpose, values and strategy.

You will discover how the customer is central to everything Tesco does and how this is translated across the organisation through The Steering Wheel. You will also have the chance to experience what it is like to be part of a Tesco category team dealing with suppliers and, in doing so, gain an understanding of the roles and objectives for key category personnel.