case studies

case studies

Tesco

Tesco is one of the world's leading international retailers. In 1993, they started to investigate the benefit of a customer loyalty card.

This meant having to analyse the shopping patterns of millions of customer transactions, across tens of thousands of product ranges.

Tesco needed to translate the insight gleaned from terabytes of information into actionable marketing and retailing programmes.

We were asked to help with the launch of the Clubcard scheme in 1995. Our focus on the customer and behavioural insight played a key role in enabling Tesco to become one of the world's most successful retailers.

At the heart of our company know-how is the ability to read into customer lifestyles by looking at shopping habits. We build a profile of every customer and target groups with offers designed to appeal to their lifestyle and preferences.

We also work with many of Tesco’s top consumer packaged goods suppliers, creating a more collaborative partnership by placing the customer at the centre of the decision-making process.

Kroger

Kroger is one of the largest grocery retailers in the U.S.

Some 40% of households have a Kroger loyalty card, creating one of the largest retail customer databases in America.

In 1992 we were asked by Kroger to help them gain greater insight into their customers’ shopping behaviors.

We were able to increase the relevance of the shopping experience, from the design and layout of the stores to pricing strategies and optimization.

Communications are planned and executed with a focus on the customer so we engage different customers through the most appropriate channels.

We also work with many of Kroger’s top consumer packaged goods suppliers, creating a more collaborative partnership by placing the customer at the center of the decision-making process.