Retail

We work in partnership with a number of leading retailers, including Tesco, Kroger and Groupe Casino. We put genius into making sure our retail partners get to know and treat their essential customers better than anyone else. This has a dramatic impact on their performance because we:

• drive sales through more focused, effective marketing - not just customer mailings, but in-store advertising, ranging, pricing and promotion
• save money - less marketing spend wasted on people who are not likely to respond to those offers
• identify trends and opportunities to increase ‘share of wallet’

Our customer insight also improves decisions about product range, availability, space planning and new product innovations.

Manufacturers

We work with a prestigious list of companies in Europe, Asia and the Americas.

For example, we have access to the shopping behaviour of millions of households, item-level purchase data from shopper loyalty cards helps manufacturers to understand the purchase decisions and habits of customers better than anyone else.

Our clients put the customer at the heart of their decision-making and grow their brand value in the short-term and long-term.

We use a combination of proprietary data, analytical approaches and industry expertise to reveal a new understanding of consumers.

This leads many clients to change their approach to the marketplace, and reviewing their strategy for new product development, media and marketing measurement, brand health improvement, trend assessment and targeted marketing.

Consumer Markets

Our Consumer Markets team builds on our know-how in analysing customer data and applies it in non-grocery retail, financial services and telecoms companies.

We improve the performance of marketing and merchandising activities by helping companies better understand their customers.

We help companies to move from un-targeted mass customer communications to more targeted, relevant, one-to-one communications.

Our customer insight also improves decisions about product range, availability, pricing and promotions.