We use data and science to help retailers and brands delight customers and earn their loyalty
3 May 2016
How do you decide what products to put on the front page of your promotional mailer, or in your weekly customer email, at what price point? Are your promotions actually effective – or could you be hurting your own performance?
Maybe you have some basic analytics on past performance.
27 April 2016
Was sind die effektivsten Mittel zur langfristigen Förderung der Kundenbindung?
Der Customer Centricity Index® (CCI) von dunnhumby misst die Wahrnehmung von Kunden in Bezug auf die Frage, wie gut Unternehmen im Lebensmitteleinzelhandel ihre besonderen Wünsche und Bedürfnisse erfüllen.
26 April 2016
Research emerged last week showing that supermarkets have been reducing their ‘complex deal’ promotions in favour of everyday low prices, as bundled offers such as ‘three for the price of two’ are being phased out.
27 Apr 2016
25 Apr 2016
– GDO Week
13 Apr 2016
05 Apr 2016
27 Mar 2016
– O GLOBO