a History of Success
“They get excited about customer data like no-one else I’ve seen - the integrity and passion dunnhumby has, brings inspiration and genius to our business: truly creative analysis.”
- Richard Brasher, Tesco UK CEO
| dunnhumby is founded by Clive Humby and Edwina Dunn | 1989 | |
| Tesco invests in dunnhumby’s future | 1995 | Tesco Clubcard scheme is launched, starting a partnership that continues today |
| 2001 | Begin to sell Clubcard insights and sign up P&G, Mars and Nestlé amongst others | |
| 2003 | Set up a joint venture with Kroger in the US to form dunhhumbyUSA. Pilot clients include PepsiCo, Kellogg, P&G and Kraft | |
| Set up a joint venture with Casino in France
Enter into a long-term agreement to partner with Tesco in its international markets, starting with Korea, Thailand, Malaysia and Hungary dunnhumby ranks in The Sunday Times Best 100 Companies to Work For |
2006 | Expand into Ireland
Tesco makes further investment in dunnhumby’s future dunnhumbyUSA named in Greater Cincinnati’s Best Places to Work Atlanta, GA office opens |
| Expand work with Tesco into China, Turkey, Slovakia, Czech Republic and Poland
Begin partnership with Macy’s, the largest department store in the world |
2007 | dunnhumby assumes responsibility for the sales, planning and evaluation of retail media in Tesco
dunnhumbyUSA achieves first place in Greater Cincinnati’s Best Places to Work Start partnership with The Home Depot in the US |
| dunnhumby reaches 48th place in The Sunday Times Best 100 Companies to Work For
dunnhumbyUSA placed first in Greater Cincinnati’s Best Places to Work second year running |
2008 | Set up a joint venture with Gruppo Pam in Italy
Chicago, IL office opens |
| dunnhumby placed 38th in The Sunday Times Best 100 Companies to Work For
dunnhumbyUSA enters Greater Cincinnati’s Best Places to Work Hall of Fame, winning for three consecutive years Turnford Place office opens near Tesco’s headquarters to strengthen collaboration with Tesco and their suppliers |
2009 | dunnhumby begins work with Tesco in Japan dunnhumbyUSA moves into new headquarters in Cincinnati, OH New York, NY office opens Partner with Metro to form dunnhumby Canada, our fourth joint venture Presence in South America established in Brazil and Colombia through long-term agreement with Casino International |
| dunnhumby acquires KSS Retail
dunnhumby placed 56th in The Sunday Times Best 100 Companies to Work For |
2010 | Agreement between dunnhumbyUSA and Nielsen to create new US household panel
dunnhumbyUSA placed first in Greater Cincinnati’s Best Places to Work second year running |
Canada
France
India
Ireland
Italia
UK
USA