dunnhumby Ireland started with the power of two working remotely on the Irish business. In 2005, the first Irish office opened on Leeson St Bridge. The current office is located in Harbour Square, right on Dun Laoghaire Harbour.
The office's vision is to put the customer at the heart of Tesco and to help win lifetime loyalty. dunnhumby Ireland has consistently helped Tesco, ensuring that the customer is represented in key decisions that they make in their business. In 2007, it initiated its Manufacturer Practice business and now works with all major local and international suppliers helping them understand their customers and win with Tesco and beyond. The business has grown to more than 35 people, which is a testament to having made great progress against its aims.
dunnhumby Ireland works with suppliers across insights and media to address specific business issues including delivering actionable customer insight to help win in Tesco; helping suppliers understand the importance of their loyal customers and developing customer-first strategies; delivering personalised targeted coupons with relevant offers based on shopping habits; and bringing more experience to the shopping trip through relevant integrated media plans.
Mark is one of dunnhumby’s longest serving employees, having joined in 1996 as an analyst on the Tesco UK partnership. He has had many roles within dunnhumby including five years in the United States where he helped build our business. This experience also enabled him to play a pivotal role in our international expansion. During his time at dunnhumby, he has worked in both Commercial and Solutions roles, providing him an excellent understanding of our business.
Mark has always been a strong advocate of the customer and believes that understanding and meeting their needs is pivotal to the success of a retailer. He is looking forward to using the huge increase in information being generated from social media and digital channels to help understand customers better than ever. Building on his broad international experience, Mark is accountable for dunnhumby’s work in all the Tesco markets in which we work.