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dunnhumby Acquires Sociomantic to Revolutionise Digital Advertising

April 3 2014

New Solutions to Provide Unprecedented Levels of Relevance for More Than a Billion Consumers Worldwide

LONDON – dunnhumby Ltd., the world’s leading customer science company and a wholly owned subsidiary of Tesco PLC, today announced the acquisition of Sociomantic Labs GmbH, the Berlin-based global advertising technology firm. Terms of the deal were not disclosed.


dunnhumby Acquires Sociomantic to Revolutionise Digital Advertising

April 3 2014

New Solutions to Provide Unprecedented Levels of Relevance for More Than a Billion Consumers Worldwide

LONDON – dunnhumby Ltd., the world’s leading customer science company and a wholly owned subsidiary of Tesco PLC, today announced the acquisition of Sociomantic Labs GmbH, the Berlin-based global advertising technology firm. Terms of the deal were not disclosed.


My Customer, My Friend

March 25 2014 — AdExchanger

Nishat Mehta, Executive Vice President of Global Partnerships, expalins that tactics retailers pursue to reward customer are only valuable if they support the overarching belief that the best relationships — personal, professional or corporate — depend upon loyalty, sharing and trust.


dunnhumby expands office space in Gurgaon

March 24 2014 — India Info Line

dunnhumby, has expanded its existing India headquarters at Gurgaon. It has added a new floor at Paras Twin Towers in Sector 54 with an area of 7,000 sq ft and a seating capacity of 70 people.


Retail Analytics Firm, dunnhumby, Hosted Its First Hackathon In India

March 24 2014 — EFY Times

dunnhumby, the world’s leading customer-science company, hosted its first Hackathon in India for students and professionals passionate about data. The mission at hand was to help a failing retail business identify ways to transform into a profitable venture by leveraging the power of data. 


Leverage Shopper Data For Successful New Product Development

March 21 2014 — Private Label Store Brands

Anna Saffer, Director, Manufacturer Practice New Product Development, explains how retailers leverage shopper data to help their store brand new product development efforts. This will allows retailers to find distinct opportunities that engage their unique shopper base instead of trying to be a “me too” to national brand products.


Base strategy on ‘candy champions’ for big sales gains: NCA and DunnhumbyUSA

March 20 2014 — Confectionary News

 

Confectioners should focus on the hard-core candy consumers that make up the bulk of sales, according to the National Confectioners’ Association (NCA) and DunnhumbyUSA.


10 Highest Rated CEOs in the UK (2014)

March 20 2014 — Glassdoor

dunnhumby CEO, Simon Hay, was ranked ninth in Glassdoor's inagural list of the 10 Highest Ranked CEOs in the UK.


Raley's Family of Fine Stores Earns Three Platinums at Loyalty360 Awards

March 17 2014 — Loyalty 360

Bryan Baecker, Director of Loyalty and Marketing at dunnhumbyUSA has worked onsite at Raley's Family of Fine Stores for the past three years. This has afforded him the inside view of Raley's Something Extra customer loyalty program that garnered three platinum honors at the inagural Loyalty360 Awards held during the 7th Annual Loayalty Expo. Baecker said Raley's commitment to a customer-first strategy is the over-arching reason for the loyalty program's success. 

 

 


100 Best Companies To Work For

March 4 2014 — The Sunday Times

dunnhumby jumped up 8 spots to place #52 in The Sunday Times' annual "Best Companies To Work For" ranking. This list is entirely based on employee opinions. 


dunnhumby Centre, by the numbers

February 28 2014 — Cincinnati Business Courier

The new 280,000 sq. ft dunnhumbyUSA headquarters in Downtown Cincinnati is making significant progress. Take a look at the construction site and explore all that goes into the project. 


15 People Shaping Boston's Tech Scene

February 26 2014 — Mashable

Dave Balter, Global Head of Investments at dunnhumby, is featured as one of the Top 15 influencers of the Boston start-up scene. 


IQ Big Data 50

February 26 2014 — DataIQ

Simon Hay, CEO of dunnhumby, ranks 8 in the IQ Big Data 50. The bigdata50 is a list of the most influential and important people in data for 2014. 


Top Trends: Bold, Basic, Better For You

February 18 2014 — Retail Leader

dunnhumby uses customer data to conduct an annual forecast that predicts the five consumer food preference trends for 2014. 


Oracle Exadata Case Study: When Bigger Helps You Go Granular - A Data Story

February 13 2014 — Database Trends And Applications

Chief Information Officer, Yael Cosset, explains how dunnhumby uses Oracle Exadata for "real-time" analysis. 


Loyalty Killers: PDD

February 12 2014 — Loyalty360

Naomi Kasolowsky, Global Capability Director for Loyalty, begins a Loyalty360 series identifying loyalty killers and exploring ways retailers can annihilate them.


Be Mine: Data-Driven Valentine’s Day Wishes

February 6 2014 — AdExchanger

VP of Digital Advertising & Global Partnerships, Lung Huang writes on the benefits of data-driven marketing and how advertising needs to be strong in both effectiveness and value. 


dunnhumby Honored For Community Service

February 5 2014 — The Cincinnati Enquirer

DunnhumbyUSA received the Medical Mutual Pillar Award for Community Service. The Pillar Award honors businesses of all types and sizes in the for-profit and non-profit sectors that make significant contributions to the community. 


dunnhumby Chosen By Shoprite As Customer Science Partner

February 3 2014

Multi-year deal to drive customer engagement for the largest food retailer in Africa


How India Could Change Retail Marketing As We Know It

January 27 2014 — Forbes

Global CEO, Simon Hay, explores how India's revolution into the digital age will transform the retail market around the world. 


10 Commercial Projects Worth Watching in 2014

January 22 2014 — The Cincinnati Enquirer

The dunnhumby Centre, dunnhumbyUSA's new national headquarters, is featured as one of the region's top commercial developments for 2014. 


NRF Review Exclusive

January 16 2014 — Essential Retail

Emmanuel Dechelette, general manager of Dunnhumby France revealed that its analytics engine - using customer segmentation - enabled Monoprix to debunk some serious myths.


New Ways For Turning Data Into Dollars Now

January 15 2014 — Forbes

The supermarket group Tesco uses a data ecosystem to monetize data from its loyalty program, the Tesco ClubCard, through its customer science subsidiary, dunnhumby. dunnhumby provides consumer packaged goods (CPG) suppliers with an analytics platform which they can use to query anonymized retail transaction data, understand category dynamics and develop targeting strategies.  


Personalized Customer Contact Plan Helps Lift France's Monoprix

January 15 2014 — Loyalty 360

Since 2009, Monoprix has worked with dunnhumby to put the customer at the center of every business decision. This includes specific programs to better understand customers and to serve their wants and needs across Monoprix’s portfolio of 500 stores. 


Retailers Still Wrestling With Omnichannel Strategies, CIO Says

January 14 2014 — Wall Street Journal

Yael Cosset, CIO of retail analytics specialist dunnhumby Ltd., said another challenge is that traditional retail CIOs are accustomed to supporting brick-and-mortar stores, which have finite floor space. But growth in digital and mobile technologies is forcing CIOs to change that mindset, and broaden their capabilities to support online sales. “In a digital world, the capacity you need to support is virtually limitless” and subject to ebbs and flows, Mr. Cosset said. “One day, you may get 100 visitors to your smartphone app, the next day you get 10,000.”


Marketing at Metro: From Insights to Action

January 13 2014 — Supermarket News

At Metro, taking care of customers is a process that involves the entire organization. VP and Chief Marketing and Communications Officer, Giroux, oversees the company’s joint venture with Dunnhumby, and leverages the insights of that consulting and marketing services firm to influence everything from product selection and custom-tailored marketing offers to in-store operations.


Monoprix and dunnhumby Present Results of Customer Centricity Partnership at National Retail Federation’s BIG Show

January 12 2014

Monoprix CEO Stéphane Maquaire On Stage in New York City

NEW YORK - Monoprix, one of France's leading retailers, today presented the outcomes of its extended efforts to be more customer-centric. Monoprix CEO Stéphane Maquaire shared the results of the company's five-year partnership with dunnhumby, the world's leading customer science company, at the National Retail Federation's (NRF) BIG Show.


Monoprix and dunnhumby Present Results of Customer Centricity Partnership at National Retail Federation’s BIG Show

January 12 2014

Monoprix, one of France’s leading retailers, presented the outcomes of its extended efforts to be more customer-centric.


Understanding the Customer Psyche

January 7 2014 — Entrepreneur

Simon Hay, global CEO of dunnhumby, a customer science company owned by Tesco, talks about personalizing retail experiences and the changes in consumer patterns after the economic crisis


How Big Retail Can Use Big Data To Act Small

January 6 2014 — AdExchanger

Head of Global Media and Partnerships at dunnhumby, Justin Petty, authors on the benfits customers have when a big store uses data to create a more personalized shopping experience. 


FoodTech Connect: Food & Ag Investment Sources Explode in 2013

January 6 2014 — Green Soil

dunnhumby Ventures, continues to make investments annually and is recognized as an innovative leader as an agricultural and food business supporting the future of tech. 


Tesco IT Chief Banks on RFID, Analytics, and in-car shopping for Future Success

January 3 2014 — V3

“Dunnhumby serves not just Tesco but lots of retailers in the US and internationally. In that company and elsewhere in Tesco, we’re using Oracle Exadata amongst other things. We’ve just done a huge Exadata implementation in Dunnhumby. For the transactional systems within Tesco, and for the data warehousing applications in Dunnhumby, it allows us to mine the data more thoroughly.”


Here's a look at the progress on dunnhumby's new headquarters

January 2 2014 — Cincinnati Business Courier

Dunnhumby USA’s new downtown headquarters is expected to open in January 2015, but construction at the site has been progressing at a rapid pace.

 


Get in touch

For press-related inquiries, or to just learn more about dunnhumby, please contact:

Joe Rudkin
PR Contact
t: +44 20 8832 1469

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