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dunnhumby COO and Metro CMO to present at NRF's Big Show

18 December 2012 — NATIONAL RETAIL FEDERATION

Marc Giroux, Chief Marketing and Communications Officer will join Marc Fischli, COO, International Markets at dunnhumby session at the NRF's Retail's Big Show in January. The pair will discuss Metro's journey from loyalty program to personalization and how loyalty data can help achieve broader customer-centric aims across the business, including digital strategies, pricing, promotions and assortment. Hear more on Tuesday, January 15th at 3:15p.m.


dunnhumby Launches BzzAgent Social Analytics Dashboard

13 December 2012 — ADVERTISING AGE

When dunnhumby bought BzzAgent last year, it wasn't immediately obvious to the outside world what the synergy would be between a word-of-mouth marketing network and the analytics company behind loyalty programs at global retailers such as Tesco and Macy's. But with the official release of the analytics dashboard BzzAgent Pulse by dunnhumby, the strategy becomes a little clearer.


The Unstructured Data Challenge

12 December 2012 — ADEXCHANGER

Within an industry rapidly becoming obsessed with unstructured data, are we losing our focus? Unstructured data, data from customer emails, social media, video, and elsewhere that doesn’t fit into a relational database, has great potential to provide rich and powerful insight. However, in reality, few businesses are in a position to worry about harvesting and activating their unstructured data assets. Many companies are investing significant time and resources to investigate new technologies and the myriad of companies offering unstructured-based insights or targeting solutions.


Cincinnati Launches Major Bid to Lure More Marketers

10 December 2012 — ADVERTISING AGE

Welcome to Cincinnati, center of the consumer-marketing universe. Well, maybe not quite, but the city is making its most-organized push yet to parlay a dense concentration of marketers and marketing-services shops to lure more of the same, including overtures to regions teeming with tech startups, such as India and Israel.


Cincinnati catching on as consumer-branding hub

29 November 2012 — BUSINESS COURIER

Cincinnati's consumer branding hub is creating jobs five times faster than the region’s 3 percent growth rate. It now has more than 60,000 employees, with 700 jobs added this year in three major expansions by dunnhumby and others.


Retail dynamic pricing comes of age—probably

27 November 2012 — DIRECT MARKETING NEWS

The same thing that's been complicating digital marketing for more than 15 years: too many offers and too little relevance. Early adopters are still working out the kinks—and burning off an excess of enthusiasm—with mobile promotional push tools, which can vibrate a hole in your pocket at an average shopping mall. "There's a lot of technology out there that is enabling in-the-moment, at-the-shelf, moment-of-truth offerings," says Milen Mahadevan, senior vice president of client solutions at personalization strategist dunnhumby. "The challenge is to be relevant in that moment.


dunnhumby growth puts dent in Downtown residence plans

27 November 2012 — CINCINNATI ENQUIRER

Consumer research company dunnhumbyUSA has outgrown its planned Downtown headquarters before construction has even started, causing developers of the proposed tower at Fifth and Race to scrap plans for 200 apartments there.


Making innovation happen: the CEO’s perspective – Philip Clarke speech

27 November 2012 — INTERNATIONAL SUPERMARKET NEWS

The customer always was king. But thanks to digital technology, today’s customers are more powerful than ever, with not just more information and choice of goods and services to buy, but a choice of ways to shop at whatever time they like. The explosion of information has given customers more power, forcing companies to become more transparent and accountable to those they serve.


dunnhumbyUSA needs more room, residential out at new HQ

26 November 2012 — BUSINESS COURIER

dunnhumbyUSA is growing so quickly that the company needed much more space on the downtown Cincinnati site.


Technology Making Retailers More Sophisticated

23 November 2012 — WALL STREET JOURNAL

As the WSJ’s Dana Mattioli reports, many retailers are now trying to lure new, and possibly more loyal shoppers without offering discounts to the type of opportunistic consumers who will not reward aggressive merchants with future business. “Many retailers lose money on Black Friday,” said Stuart Aitken, chief executive of retail consultancy dunnhumbyUSA. “If you’re losing money, you better be gaining loyalty.”


Tesco boosts digital skills

7 November 2012 — WARC

Tesco, the retail giant, is aiming to enhance its digital capabilities across the globe, and thus reflect a "new era" for the industry defined by changing consumer habits. In a bid to tap this trend, Tesco bought dunnhumby, the marketing services firm, which today analyses data drawn from over 400m people in 28 nations, including that from the Clubcard loyalty scheme.


dunnhumbyUSA recognized as Best Places to Work finalist for fifth year

2 November 2012 — BUSINESS COURIER

For the fifth year, dunnhumbyUSA has been named a finalist in the Business Courier's Best Places to Work program.


dunnhumbyUSA named Great Place to Work

30 October 2012 — GREAT PLACE TO WORK

At this privately-held global data and marketing consultancy, 550 US-based employees, dunnhumbyUSA’s greatest asset, have access to an array of learning and development opportunities to advance their career.


The ideal retail assortment

29 October 2012 — THE BUSINESS STANDARD

Data from dunnhumby, the market research company part-owned by Tesco and behind the retailer’s Clubcard scheme, shows that 85 per cent of shoppers tend to buy a range of products within one category rather than being devoted to one brand. It’s no surprise that retailers are increasingly looking to data to figure out which of those SKUs are interchangeable — therefore removable — and which ones must be kept in.


dunnhumbyUSA Named Top Twenty Great Place to Work® 2012 in United States

25 October 2012

dunnhumbyUSA Ranked 17th Out of 25 Recognized Companies in the Category of Medium-Sized Workplaces


dunnhumby's Allen Mason: It’s Time to Embrace a New Breed of Digital Advertising

22 October 2012 — DIGITAL NON CONFERENCE

Advertising can have a profound impact on driving sales. But in this digital, data-driven, customer-centric, age of choice, what’s your definition of advertising? The concept isn’t necessarily elusive but it has become difficult to define with certainty and consistency. As new channels, new data and new opportunities to connect with consumers emerge in real-time, paid media is increasingly fragmented and the separation between earned and paid less clear.


Treat dot-com as another format, says Tesco’s online marketing director

18 October 2012 — RETAIL TIMES

Andrew Miles, online marketing director at Tesco said the retailer would draw on the skills of dunnhumby and Tesco teams to move this piece on and personalisation is going to be key in future. “Loyalty in a digital world is very hard, because it is so easy to be disloyal,” said Miles. “Clubcard is as key to us online as in stores. It’s an opportunity to say ‘thank you’ and have a one to one relationship with the customer.”


Macy's named DMA Marketer of the Year

17 October 2012 — TARGET MARKETING

Working with dunnhumbyUSA, Macy’s has employed advanced modeling and statistical techniques to segment and define its key customer groups, and to test and learn the best ways to interact with those core customers. Macy’s customer-centric direct marketing has leveraged a multichannel approach, including storewide mailings, category-focused mailings, emails and online display advertising.


How Behavioral Data Gets Big

16 October 2012 — ADEXCHANGER

For businesses looking to better understand their consumers, behavioral data is a game-changer. Even before the recent big data explosion, behavioral data allowed us to understand if a household is an early adopter, values healthy ingredients, counts calories, buys on promotion (and if so, how and why), prefers digital promotions or buys outside the store, category or brand.


dunnhumbyUSA to double its presence in Chicago

15 October 2012 — CHICAGO TRIBUNE

Cincinnati-based dunnhumbyUSA, which analyzes shopper-behavior data for such clients as Kraft, Hillshire Brands and Quaker Foods, said it plans to add at least 30 people to its Chicago office during the next 18 months


dunnhumbyUSA promotes four to vice president

12 October 2012 — BUSINESS COURIER

Four dunnhumbyUSA executives have the new title of vice president, according to the Cincinnati-based market research firm.


7 best practices for retail analytics projects

12 October 2012 — DATA INFORMED

Max Jolly, Head of Digital Personalisation at dunnhumby discusses the best approaches for conducting retail analytics projects


From Mad Men to Levis: Is there a culture that goes along with a casual dress code? VIDEO

11 October 2012 — WCPO CHANNEL 9

At dunnhumbyUSA, there are no offices and no rigid dress code. Allen Zink is Vice President of Global Learning,"I think so, there's a comfort level, it creates a more open environment."


Smart Strategies for Local Marketing: Loyalty Programs

8 October 2012 — ADVERTISING AGE

Loyal customers tell their friends about your brand, use social media to broadcast their satisfaction and are usually happy to provide feedback to make your brand even better. In local marketing, loyalty is even more important. "Localization is one element of personalization. The ultimate local strategy is to speak one-to-one with customers and tailor offers to the individual,” said Matt Nitzberg, EVP, Communications & Media, dunnhumbyUSA.


Brian Merkle Named CFO at dunnhumbyUSA

3 October 2012 — PROGRESSIVE GROCER

dunnhumbyUSA has named Brian Merkle as its chief financial officer to assume management of finance, accounting and treasury functions for the company, and guide its strategic growth into new markets. Previously VP of finance, Merkle succeeds longtime dunnhumbyUSA CFO Michael Whelan, who has left the company to become head of finance at Crossroads Church.


A top e-commerce strategy seen as ticket to strong sales

2 October 2012 — SEARCHCRM

"Customers today expect their shopping experiences to be relevant, to meet their needs and to not require a lot of time," said Haluk Nural, a senior vice president at dunnhumbyUSA."Some consumers are looking for value or diversity of selection or best price or convenience. We want to understand the customer’s needs state and make sure that the right communication happens at the right time."


dunnhumbyUSA employees prep 30,000 ducks for Rubber Duck Regatta

2 October 2012 — CINCINNATI ENQUIRER

A team of dunnhumbyUSA employees responded to a last-minute plea for volunteers at the Freestore Foodbank in preparation for the annual Rubber Duck Regatta held September 2nd. Fourteen dunnhumby employees labeled, processed and loaded over 30,000 ducks the day before the regatta, helping the Freestore Foodbank to accommodate a record-breaking 130,000 ducks and raise over $800,000 for neighbors in need.


Green Mountain Coffee gains buzz with fair trade awareness campaign

1 October 2012 — DIRECT MARKETING NEWS

Coffee drinking is often a social activity, which is why it made sense for Green Mountain to tap BzzAgent, the social arm of dunnhumby, when the brand embarked on a broad push to promote its fair trade-certified coffee line.


Big data: Understanding its value

18 September 2012 — RETAIL WEEK

Matt Steell, Data Solutions Director at dunnhumby, believes that retailers must capitalise on Big Data opportunities now. He told Retail Gazette: “Big data is nothing new and, unless addressed, businesses won’t gain better insight and judgment into what they can do. Senior figures need to consider how to change their business through high performance analytics as with this data you can analyse things within seconds, not minutes or hours.”


Bi-Lo’s Winn-Dixie goes with KSS Retail for price and promotion optimization

14 September 2012 — CHAIN STORE AGE

KSS Retail, a division of dunnhumby, announced that Bi-Lo Holding, the Jacksonville, Fla.-based parent company of Bi-Lo and Winn-Dixie grocery stores, has extended its business relationship with KSS Retail to include price modeling and optimization services for the Winn-Dixie banner.


dunnhumbyUSA elevates two to SVP

14 September 2012 — SUPERMARKET NEWS

dunnhumbyUSA has named Dave Palm senior vice president of operations and Rex Davis senior vice president of the company’s India division.


BI-LO and Winn-Dixie Select PriceStrat for Price and Promotion Optimization

12 September 2012

CINCINNATI, OH –September 13, 2012– KSS Retail from dunnhumby today announced that BI-LO Holding, the Jacksonville, Fla.-based parent company of BI-LO and Winn-Dixie grocery stores, has extended its business relationship with KSS Retail. What began as an assignment with the BI-LO banner has now grown to include Price Modeling and Optimization services for the Winn-Dixie banner.


dunnhumby's Matt Keylock: Use Closed-Loop Data to Unlock Display Ad Effectiveness

29 August 2012 — ADEXCHANGER

Advertisers and agencies increasingly see the value of integrating online exposure and offline behavioral data to improve their digital strategies. Some are going a step further and leveraging those insights so that their databases and strategies become more sophisticated and granular over time. Since most forms of digital advertising can now be targeted and measured based on actual consumer behaviors, isn’t it time to redefine “success” in display advertising?


dunnhumbyUSA raises top dollar for Relay for Life

16 August 2012 — CINCINNATI ENQUIRER

A team of over twenty dunnhumbyUSA employees, accompanied by friends and family, participated in American Cancer Society’s “Relay for Life” event held in Hyde Park/Oakley on July 14th and 15th. The team, which included three cancer survivors, kept the tradition of having a member of the team present on the track for the duration of the eighteen-hour event.


dunnhumbyUSA hires retail industry veteran to lead growth in consumer markets

10 August 2012 — DUNNHUMBY

dunnhumby has appointed Brian Murphy, Vice President, Business Development, to lead our growth with retail partners in consumer markets.


dunnhumbyUSA Hires VP to Lead New Business Development in Consumer Markets

10 August 2012

Company Continues Growth, Hires Retail Industry Veteran Brian Murphy


dunnhumby hires new VP Business Development to lead continued growth with retail partners

9 August 2012 — DUNNHUMBY

dunnhumby has appointed Brian Murphy, Vice President, Business Development, to lead our growth with retail partners in consumer markets.


dunnhumbyUSA puts new twist on internships

3 August 2012 — BUSINESS COURIER

Like just about every business that hires interns, dunnhumbyUSA uses its internship program to find young talent to hire. But dunnhumbyUSA's program has a twist. For the second consecutive summer, the market research firm has given its interns the opportunity to work with local nonprofits that the company supports throughout the year.


KSS Retail Introduces Advisory Services Program

27 July 2012 — CONVENIENCE STORE NEWS

KSS Retail, a dunnhumby company, has developed a tiered Advisory Services program to enhance its existing service platform. Under the program, the company will provide specialized, one-on-one, senior-level consultation with the goal of optimizing its retail customers' investments and achieve key strategic objectives.


dunnhumbyUSA Sponsors American Cancer Society's Relay for Life

11 July 2012 — CINCINNATI ENQUIRER

“dunnhumbyUSA has a strong history of supporting the Relay For Life because we are passionate about their mission with cancer touching the lives of nearly every single employee,” says Scott Beck, Client Leadership Team. “This is the fourth year dunnhumby employees have voted to support the American Cancer Society and be involved in this event.


dunnhumbyUSA Sponsors American Cancer Society's Relay for Life

11 July 2012 — CINCINNATI ENQUIRER

“dunnhumbyUSA has a strong history of supporting the Relay For Life because we are passionate about their mission with cancer touching the lives of nearly every single employee,” says Scott Beck, Client Leadership Team. “This is the fourth year dunnhumby employees have voted to support the American Cancer Society and be involved in this event.


dunnhumbyUSA adds former P&G, PepsiCo executives

6 July 2012 — BUSINESS COURIER

dunnhumbyUSA has hired Allen Mason as vice president of analysis, strategy and planning, and Leslie Liss as vice president of manufacturer commercial solutions.


Tesco offers Clubcard points to Facebook users who promote products

5 July 2012 — MARKETING MAGAZINE

Tesco is offering double Clubcard points to people who use Facebook to like, share and buy products on its ecommerce site, as part of a four-week trial


Free whitepaper: "Customer Loyalty to Social Advocacy"

26 June 2012 — DUNNHUMBY

New research from dunnhumby and BzzAgent highlights how shopper insights can bring a new level of effectiveness to social marketing programs. By targeting known customers through their purchase history and identifying those active and influential in social media, brands can encourage greater levels of advocacy and generate a substantial and long-sustaining lift in sales.


The rise of the relevant coupon

26 June 2012 — ADWEEK

“Marketers will find there is a severe penalty for being irrelevant,” says Matt Nitzberg, EVP of media and communications at dunnhumby. But, he points out, the key is to respect the use of the data gathered, both in terms of overall privacy and customer preferences.


dunnhumby Names Former MicroStrategy Executive to Lead Global Partners Team

22 June 2012

Newly Created Position Poises Company for Expansion of Technology and Media Solutions


dunnhumby hires new Executive VP to lead global partner business

22 June 2012 — DUNNHUMBY

dunnhumby has hired Nishat Mehta, formerly of MicroStrategy, to lead the company’s growing global partner business. As Executive Vice President, Global Partners, Nishat is responsible for driving the global expansion and commercialization of innovative dunnhumby solutions.


What can social media tell you about grocery shoppers?

22 June 2012 — RETAILING TODAY

You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a brand marketer, social media can also be a real-time predictor of your new product’s success.


New Study Shows Sustainable Benefits of Household-Level Shopper Data

18 June 2012 — PROGRESSIVE GROCER STORE BRANDS

A new study from dunnhumby and BzzAgent found that brand advocacy programs targeting consumers based on their previous purchasing behavior generates higher in-store sales lifts with sustainability than campaigns using demographic or social scoring data alone. According to the two companies, the study found that campaigns leveraging household-level shopper data to target known customers online generated an average sales lift of 8 percent for brands.


The truth about what works in digital marketing

17 June 2012 — ADVERTISING AGE

Research from dunnhumby and comScore is making it increasingly easier to understand what works in digital advertising.


New dunnhumbyUSA headquarters project envisioned as newest Cincinnati skyline jewel

15 June 2012 — CINCINNATI ENQUIRER

Cincinnati Center City Development Corp. hopes to build up to 20 stories of 200 apartments atop a headquarters for dunnhumbyUSA. Parking garages and a street level full of restaurants, entertainment venues and apparel stores also would occupy the building, replacing a vast parking lot there now.


Bob Welch of dunnhumby: Promotions can grow more effective and relevant overtime

14 June 2012 — MEDIAPOST

Promotions can be a powerful tool to relevantly reward shoppers and drive long-term brand loyalty, but many businesses lack a strategy to deliver the right promotions to the right shoppers. Just assuming a “shopper-centric” position will not ensure long-term success. It takes a disciplined approach to change the way promotions are evaluated, planned and measured. Shopper-based promotional planning requires a four-step cyclical process.


Research from dunnhumby & BzzAgent shows importance of leveraging loyal customers for social marketing success

13 June 2012 — BUSINESS WIRE

A groundbreaking study from dunnhumby and BzzAgent found that brand advocacy programs targeting consumers based on their previous purchasing behavior generates higher in-store sales lifts with sustainability than campaigns using demographic or social scoring data alone. The study found that campaigns leveraging household-level shopper data to target known customers online generated an average sales lift of 8% for brands.


dunnhumby and BzzAgent to Present Social Advocacy Research at ARF's Audience Measurement 7.0

7 June 2012 — ADVERTISING RESEARCH FOUNDATION

dunnhumby and BzzAgent will present their first joint research initiative, Loyalty to Advocacy: How Offline Insights Drive Social ROI, on Tuesday, June 12th at the Advertising Research Foundation's Audience Measurement Conference. Matthew Keylock of dunnhumby and Malcolm Faulds of BzzAgent will discuss how shopper insights can be leveraged to build advocacy with loyal customers in social media and measure the impact.


2012 Great Place To Work UK Awards

25 May 2012

At the 2012 Great Place To Work UK Awards, dunnhumby was ranked 15th, beating Nike, Ikea and Starbucks, amongst others.

In November 2011, UK-based dunnhumby employees took part in a satisfaction survey to enable GPTW to develop an in-depth understanding of our company and advise us on how to become better employers, and improve overall employee engagement.


Big Data Requires Complex Analysis and the Right Segmentation Strategy

8 May 2012 — ADVERTISING AGE

Businesses have been segmenting customers for years, but the era of Big Data is making it more essential -- and complicated -- than ever. The Big Data challenge is not simply a race to accumulate information; it is a race to understand customers more intimately, and to act on that knowledge. Segmentation is a foundational element of understanding customers. In its simplest form, customers are grouped based on similar characteristics.


Big Data Requires Complex Analysis and the Right Segmentation Strategy

8 May 2012 — ADVERTISING AGE

Businesses have been segmenting customers for years, but the era of Big Data is making it more essential -- and complicated -- than ever. The Big Data challenge is not simply a race to accumulate information; it is a race to understand customers more intimately, and to act on that knowledge. Segmentation is a foundational element of understanding customers. In its simplest form, customers are grouped based on similar characteristics.


Brick-and-mortar's inherent advantage: In-store relevance

4 May 2012 — RETAIL CUSTOMER EXPERIENCE

Brick-and-mortar retailers can't compete directly with online-only giants and their endless selection or low prices. They need to come to terms with a new retail game, one in which the customer determines the rules of engagement. Matching online prices or bulking up product SKUs will be not enough to keep pace with a growing Internet retail population. Smart retailers are working toward a vision in which every customer feels that their individual preferences, wants and needs are a priority from the minute they walk into the store.


Dealer Tire Selects PriceStrat for Price and Promotions Optimization

12 April 2012

CINCINNATI, OH–April 20, 2012– Dealer Tire LLC, an international tire, maintenance and light-repair product distributor, based in Cleveland, Ohio, announced today that it has selected KSS Retail from dunnhumby, as its provider for Price Modeling and Optimization. Dealer Tire will leverage the KSS Retail optimization solution to model pricing and promotions to ensure that it is delivering value for its customers –automobile manufacturers and their dealerships throughout the United States and Canada.


Customer-centric approach transforms Macy's bottom line

4 April 2012 — DIRECT MARKETING NEWS

At the center of all of these marketing efforts, Macy's puts particular focus on gathering data and learning about its customers. Macy's boasts a customer database of more than 30 million households, many of which have been shopping with Macy's for years. This allows for an exceptional level of tailoring of the company's messages.


dunnhumbyUSA Takes Next Step toward Continued Expansion and Planned Fifth & Race Headquarters

3 April 2012 — BUSINESS WIRE

dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, welcomed Ohio Governor John R. Kasich and JobsOhio President and Interim Chief Investment Officer Mark Kvamme, to its headquarters at 444 W. 3rd St., Downtown for their official announcement of State Job Creation Tax Credits. The Ohio Jobs Creation Tax Credit Authority approved the extension of job creation tax credits, increasing the term from ten to fifteen years, and from 500 to 1,000 jobs.


dunnhumby Takes Next Step toward Continued Expansion and Planned Fifth & Race Headquarters

3 April 2012

Governor John Kasich and JobsOhio President Mark Kvamme Announce State Job Creation Tax Credits


TRA, Inc. and dunnhumbyUSA Study Measures Impact of In-Store Marketing Tactics with Television Advertising Using Single-Source, Household Level Data

27 March 2012

Groundbreaking Study Provides Marketers With Platform to Optimize Marketing Mix for Maximum Sales Response



Stuart Aitken, CEO of dunnhumbyUSA, on the company's growth and future

26 March 2012 — YOUTUBE

Crystal Faulkner interviews CEO of dunnhumbyUSA 


What Does It Mean to Put Customers First?

19 March 2012 — IMEDIA CONNECTION

True customer-first marketing requires a different approach. Matt Nitzberg, EVP of Communications and Media at dunhumby, discussed this at the Promotional Marketing Association’s GameChanger Conference in Chicago last week. He said that marketing’s got a big problem right now. There’s just way too much of it coming at consumers and it’s pushing good customers away.


dunnhumbyUSA Names 6 Senior VPs

16 March 2012 — PROGRESSIVE GROCER

dunnhumbyUSA has named six executives to the role of senior vice president.


dunnhumby-designed Tesco web portal aids promotions

12 March 2012 — RETAIL WEEK

Tesco is to share like-for-like product sales data with suppliers through a web portal that will enable it to plan promotions more efficiently. The system called Promotions Workbench, created by dunnhumby – which designed and runs the retailer’s Clubcard loyalty programme – launched last week and was piloted with Coca Cola beforehand. Tesco commercial director John Scouler said: “Better Tesco web portal aids promotions understanding of promotions means that we can better serve our customers.


BzzAgent: Your social-measurement strategy can be exceptional

8 March 2012 — ADVERTISING AGE

Your social-measurement strategy can be exceptional, not an exception to the rule. Trusted measurement companies such as dunnhumby and others are applying the same sophisticated analysis to social that is being used on all other media investments. Not only does this prove you can measure the business impact of social marketing in financial terms, it proves that when it's done right, social can be a very profitable sales channel. And that's something that will make even the most hardened CFO smile.


dunnhumby's Rob Bauder: Big Data's impact on customer loyalty

7 March 2012 — RETAIL CUSTOMER EXPERIENCE

Through loyalty card data, digital solutions and other sources, companies can see the customer continuum of purchasing day-to-day, week-to-week, month-to-month. They can understand how varying types (segments) of customers respond differently to changes in product assortment, pricing, promotion and in- and out-of-store marketing communications.


dunnhumbyUSA recognized for Outstanding Acts of Community Service

3 March 2012 — FOX 19

The Freestore Foodbank has named dunnhumbyUSA the 2012 Hope Award recipient in recognition of its ongoing and extraordinary acts of volunteerism that help to further the organization’s mission. This is the second year that the Freestore Foodbank has bestowed the Hope Award, created to honor those companies or individuals that go above and beyond to become fully immersed in the Freestore Foodbank’s mission.


KSS Retail Releases Advanced Version of PriceStrat with More Robust Shopper Segment Capabilities

15 February 2012

CINCINNATI – KSS Retail from dunnhumby today released a major update to its industry-leading PriceStrat® Optimization Solution. PriceStrat V5 takes pricing, promotions, performance and planning to an advanced level by enabling pricing definition by targeted shopper segments.


Optimizing In-Store and Television ROI: Interview with Matthew Keylock of dunnhumbyUSA and Bill Harvey of TRA

10 February 2012 — MYERS MEDIA BUSINESS NETWORK

Each year at the ARF Annual Convention, we are proud to give the stage to groundbreaking research. This year, attendees will have the chance to learn the results of a massive study from TRA and dunnhumbyUSA that attempts to redefine how we think about marketing tactics and brand sales. We spoke with Matthew Keylock of dunnhumbyUSA and Bill Harvey of TRA about their work.


dunnhumbyUSA lends a hand

10 February 2012 — SMART BUSINESS

As a person committed to community involvement himself, Stuart Aitken, CEO of dunnhumbyUSA, a consumer data analysis company, allows employees to choose what programs and organizations they get behind as a business. The philosophy has lead to the formation of the company’s Helping Hands program in 2006. The mission is to organize and support activities for dunnhumby employees and their families, allowing them to make a difference to local communities through their gifts of time, talent and financial contributions.


Brand Websites Create Retail Store Buyers

8 February 2012 — MEDIAPOST

According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands, visitors to CPG brand websites spend 37% more than non-visitors on the brand in retail stores. And, brand website visitors are heavier buyers within a brand’s product category, spending 53% more than non-visitors on the category in retail stores.


Downtown Cincinnati a cultural fit for dunnhumbyUSA

7 February 2012 — CINCINNATI ENQUIRER

First culture, and then cost, prompted Monday’s decision by dunnhumbyUSA to construct a new headquarters on the northwest corner of Fifth and Race streets, a city-owned lot that’s been long eyed for redevelopment.


Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior

30 January 2012 — MARKETWATCH

A groundbreaking study from Accenture, comScore, Inc., and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers' usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site.


Macy's CMO shares loyalty insights at NRF Big Show

18 January 2012 — DIRECT MARKETING NEWS

Seven out of 10 Americans visit a Macy's store or its website at least once a year. That's 70% of all Americans — a loyal base of customers that was just crying out to be capitalized upon, said Macy's CMO Peter Sachse, in a session at the National Retail Federation's Big Show on Jan. 16. Sachse detailed for the first time some of the specifics of its collaboration with dunnhumbyUSA on MyMacy's, an initiative that he said has increased both sales and earnings.


Retailers cracking the code on consumers

18 January 2012 — MARKETWATCH

With consumers increasingly fickle, armed with their smartphones to price comparison shop and worried about the economy, retailers are scrambling to find that irresistible sales pitch. “Customers want to know you care about them,” said consultancy dunnhumbyUSA Chief Executive Stuart Aitken, adding it takes 12 to 20 new customers to make up for the loss of one loyal customer. “Communicating relevant messages in the right channel is important.”


NRF: Relevance of Marketing as Important as Medium

16 January 2012 — SUPERMARKET NEWS

Companies sometimes get too caught up in focusing on communicating with customers through new media when in fact the message itself and timing of the message are just as important, said Stuart Aitken, chief executive officer, dunnhumby USA, in a presentation at the National Retail Federation’s 101st Annual Convention and Expo.



dunnhumby Ltd. Names Yael Cosset Global Chief Information Officer

12 January 2012

Cosset To Retain Role As CEO of KSS Retail


BzzAgent: Social Campaigns Give Long-Term Boost to Brand Metrics

5 January 2012 — EMARKETER

As social media marketers become more and more accountable for the return on investment of their programs, some are also starting to see the long-term results of campaigns that work.


No More Average 32-Year-Old Woman, but Market Myth Persists

3 January 2012 — ADVERTISING AGE

Most marketers accept the idea that personalization is the future of brand-consumer communications. But realizing that vision requires a fundamental change in how marketers think about their consumers and how they measure success. Milen Mahadevan of dunnhumbyUSA discusses how marketers can start by dispelling the myth of the average shopper and moving beyond demographics to understand consumers through their behaviors.