“The amount of data being produced today is an exponential multitude of what we’ve had in the past,” says Marc Fischli, chief operating officer of Dunnhumby France, the U.K.-based “customer science” firm that was so good at predicting the behaviour of Tesco’s clients that the grocery chain bought a majority stake in the company. “Now you can literally personalize the shopping experience of a household or person.”
Employee participation runs Helping Hands and a dunnhumby team is assigned to manage the relationship with each charitable organization to determine where the need is. The team must also establish goals for working together effectively and organize dunnhumby events throughout the year.
Hear how dunnhumby strengthened its competitive advantage, consolidated and centralized its data, and benefitted from better analysis increasing customer loyalty using Oracle Advanced Analytics and Oracle Exadata, and ZFS Backup Appliance.
The writer is global capability director for multichannel, dunnhumby, a retail analytical firm and a customer science company. Ranging, or selecting which products will be displayed on the store shelves, plays a key role in driving sales. The right ranging is about satisfying customer requirements and maximizing profitability.
Tesco is promising a technology revolution in its London stores next year – and to roll out initiative across the UK if they are a success. “We have been working closely with dunnhumby and 2014 is going to be a big year for technology,” Yaxley said. “We are going to be introducing lots of stuff, most of which will be based around convenience and speed.”
If you run a small or medium-size business, chances are you haven’t felt a need to invest in extensive customer data, relying instead on your well-honed intuition to help you hold your own against data-rich, bigger competitors. A lot of small-firm owners and managers feel that way, and in many cases they’re justifiably proud of their competitive intangibles—a gut sense of the market and the flexibility to change quickly.
The news includes a prediction that grocery stores will leverage mobile more in 2014, organizations support the debit card swipe fee ruling, and an increasing number of supermarkets are providing “personalized pricing” online or through mobile apps.Simon Hay, CEO of Dunnhumby, says that although fewer than 5 percent of offers are personalized, he expects this number to rise more than 30 percent over the next 8 years.
"The check out is still complex, costly, not terribly consumer friendly," said Simon Hay, chief executive of Dunnhumby, the customer science company owned by the world's third biggest retailer Tesco. "The biggest value is getting the return shopping trip," he said, noting that items potentially lost at check-out were small and incremental from the retailer's perspective.
Dunnhumby tracks more than 1 billion items purchased each week. Its software detects customers' buying patterns (times of visits, favored brands, types of items bought) to figure out what it calls the customer's DNA: whether the shopper has an infant, likes to cook from scratch, or is health or environmentally conscious.
Naomi Kasolowsky, Global Capability Director, dunnhumby talks about a formulaic approach to customer loyalty. Many have tried, but you can’t develop a simple 10 step list for building loyalty. People are far too complex, and businesses are so unique and full of opportunities that it’s impossible to uniformly apply 10 steps that will work for everyone.
When it comes to price optimization, many retailers are working with tools that are one step above pencil and paper in terms of scientific rigor. Whether it's dumping numbers into Excel or going down the impossible road of building a solidly crafted in-house solution that yields precise, science-driven outputs, big money is being left on the table due to the lack of scientifically sound methods. Profit Is bleeding from three key areas ...
The dunnhumby Centre, the new development at the corner of Fifth and Race streets in downtown Cincinnati, received its first concrete pour at street level yesterday, reaching one of the key milestones in building construction.
"Too much is happening without consumer consent," said Simon Hay, chief executive of dunnhumby, the customer science company owned by Tesco that is behind its loyalty card program. "You have to be transparent with data, tell people what you're doing with it and why and give them something in return."
Metro’s partnership with Dunnhumby is helping the Canadian supermarket retailer provide an easier and more personalized shopping experience for its customers, according to the chain’s chief marketing officer.
The design of the new nine-story dunnhumby centre, under construction at Fifth and Race streets Downtown, was approved Monday by Cincinnati’s Urban Design Review Board, according to developer 3CDC. Shown is a rendering of the $125 million building, designed by Chicago-based Gensler and expected to be completed by January 2015.
According to Amscreen, the Tesco network is the first organization to roll-out its technology nationally. dunnhumby will enhance the system by helping to build right time, right place, and right message customer engagement.
Work to convert 184 Shepherd’s Bush Road into a global HQ for ‘customer science’ specialists dunnhumby has begun.The development, which should create 1,000 jobs in Hammersmith, will also see more than £200,000 spent to improve the surrounding area, including Little Brook Green.
GNC Holdings Inc. will use customer-centricity solutions from dunnhumbyUSA across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.
dunnhumbyUSA has entered into a multiyear contract with GNC Holdings Inc. to apply its customer centricity solutions across all facets of GNC’s marketing, working closely with GNC to more effectively segment and engage with customers of its more than 6,200 retail outlets and online at GNC.com throughout the United States. This will include personalized communications and offers to shoppers through both online and offline channels.
VP Digital Advertising & Global Partnership of dunnhumby, Lung Huang authors. "These are distinct cases of companies using data to make business decisions that will help them gain or retain a competitive advantage. Data keeps these enterprises alive, whether online, in the car, at the breakfast table or in the boardroom."
Matt Keylock, Global Head of Data at dunnhumby, makes the key point that “your own data is the place to start,” adding that “buying third-party data may be fine for prospecting activity, and can add color to your own customer records, but it is not the foundation you want to build on.”
ConvenienceShop provides detailed shopper segmentation through analysis of actual purchase behavior, demographic information and overall engagement that can help CPGs better understand shopper frequency, purchase adjacencies, purchasing patterns, promotional performance and brand loyalty.
dunnhumby today unveiled ConvenienceShop, a new online portal that provides comprehensive point-of-sale and behavioral insights based on loyalty data from nearly 5 million U.S. convenience store households. This product is targeted to consumer packaged goods (CPG) companies.
Through analysis of dunnhumby’s second Customer Centricity Index (CCI), a compelling and emerging piece to the loyalty puzzle is emerging: Brands need to make an emotional connection to their customers.
In its second Customer Centricity Index (CCI) report, dunnhumby measured home improvement (DIY) retailers and chains selling housewares. Using its seven pillars assessment, dunnhumby reported that Menards graded higher than larger rivals Home Depot and Lowe's as well as True Value and Ace Hardware among DIY chains for customer centricity.
While retailers are inclined to toss the phrase “customer-centric” around almost as often as they say “30% off,” very few actually excel at focusing on consumers. But a new study from dunnhumby names Ikea the most customer-focused housewares company, with Menards coming in tops among home improvement stores.
DVR and TV viewing data pioneer TiVo Research and Analytics, Inc. (TRA) has extended its two-year relationship with dunnhumbyUSA, signing an exclusive partnership agreement further integrating the firms’ grocery purchasing and television audience data.
dunnhumbyUSA and TiVo Research and Analytics agreed to expand an existing relationship that combines TiVo’s set-top-box viewing data from 4.4 million households with dunnhumby’s grocery purchase information from 60 million households.
Data analysis firm dunnhumby, recently shared the results of its Customer Centricity Index (CCI) exclusively with FORBES. The survey takes measure of customers’ perceptions of how well retailers meet their needs and wants.
According to new research from dunnhumby, a consumer’s sensitivity to price greatly influences their response to advertising tactics and the channel of delivery. Justin Petty, vice-president of media solutions, explains what this might mean for marketers and decision makers.
We've all heard the claims: The rapid advance of in-store technology will enable retailers to offer customized offers to shoppers; deliver better service via endless aisles and mobile checkouts; and give shoppers the freedom to use their own devices to enhance their brick and mortar shopping experiences.
As technology enables consumer-collected data at scale, often referred to as the quantified self, first-party data has become a misnomer. First-party data needs to be defined from the perspective of the true first party -- the consumer -- who is collecting the data, not the publisher or the marketer.
Lung Huang, Vice President of Digital Advertising, Global Partnerships, will be participating in a panel discussion looking at how to reach English-language-preferred Hispanic audiences across multiple screens.
Media is changing, from the way we consume it to the types of parties creating it. As more CPGs invest in building out "owned" media to make the most of their CRM data, the competition for attention is growing. The result is a lot of branded content clutter.
Today, the convergence of Big Data and addressable media is creating new, thrilling implications for the future of direct marketing. The two have a symbiotic relationship with each other – more data improves our ability to increase relevancy in consumer touchpoints, which in turn yields better response (clicks/comments/purchases) and hence generates more data.
New Product Development (NPD) is a key competitive strategy for consumer goods companies, but traditional means of identifying revolutionary ideas are falling short. Billions of dollars are invested annually throughout the NPD life cycle with nearly 20,000 new consumer goods products launching each month globally, according to Mintel. With the unprecedented amount of data available to consumer packaged goods manufacturers today, why do we continue to accept a 90% failure rate for an expensive and vital competitive asset like new product innovation?
Westerland Real Estate, the property arm of the company that owns Access Self Storage, has signed customer science company dunnhumby for all of its striking 115,000 sq ft office redevelopment of the Grade II listed former Ford Motors warehouse in Hammersmith, west London, CoStar News can reveal.
Big Data is enabling breakthrough innovations in national infrastructure, biology, medicine and national disasters. It’s also good for business, making it easier for companies to understand their customers and deliver value based on that knowledge. But, so far, Big Data hasn’t succeeded in making advertising easier on brands or on consumers.
Some industry insiders such as LinkedIn’s co-founder Allen Blue predict that today’s direct marketing techniques which target messages based on an individual’s profile will become less effective and eventually disappear.
CINCINNATI, OH– July 15, 2013 – KSS Retail from dunnhumby announced today that it has entered into an expanded client agreement with AutoZone, the nation’s leading retailer and a leading distributor of automotive parts and accessories.
AutoZone selected KSS Retail’s PriceStrat® from dunnhumby solution to deliver science-based price modeling and promotion optimization across the retailer’s merchandising organization. KSS Retail will work closely with AutoZone to implement its price and promotion strategies within PriceStrat so that the company can improve its customer loyalty.
Businesses have an enormous opportunity today to propel their loyalty strategy into the next realm of customer engagement. This next realm is also the next stage in the loyalty lifecycle, one where the customer engages with a brand and a business emotionally.
Euan White, Senior Vice President at dunnhumby participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those initiatives, customer feedback, industry challenges, and loyalty philosophy.
The multichannel model is where the future is headed, said Justin Petty, vice president of global media solutions and partnerships at dunnhumby. Justin was a panelist at Wharton's School's Future of Advertising Program which explored innovations in measuring effectiveness.
Prince Andrew has visited the Ealing headquarters of dunnhumby - one of the largest employers in the borough. The Duke of York was introduced to data scientists at the firm in Uxbridge Road, as met graduates and interns to discuss the graduate trainee programme.
In a world where the customer demands that brands are "ubiquitous but under their control," retailers must learn to use the data in their businesses to give customers what they want if they are to prosper.
dunnhumby, the world’s leading customer science company, acquired Standard Analytics (SA) LLC, a pioneer of machine learning and advanced analytics focused on sales forecasting, to bolster the company’s existing algorithms portfolio. The Standard Analytics brand name will cease to exist, while its technology and key personnel will be absorbed by dunnhumby. Terms of the deal were not disclosed.
dunnhumby said the acquisition would allow it to offer clients greater understanding of customer purchasing patterns and behaviours through Standard Analytics’ predictive sales modeling and real-time out of stock alerts.
When it comes to service, McDonald's Corporation’s customers just aren’t lovin’ it. After posting its first monthly same-store sales decline in nine years last October, the world’s largest restaurant chain started to push its workforce to provide service with a smile.
"Unknown unknowns" are going to form a significant part of the "rosy" future for data science and data scientists, according to Giles Pavey, head of data science and innovation for dunnhumby, an analytics consultancy whose clients include the likes of Tesco, Coca-Cola and Unilever, some of the biggest companies in the world.
Data is the fuel driving the new machine of automated, real-time buying and selling, but have these sources become as commoditized and indistinguishable as some of the inventory that swamps the online space?Lung Huang, VP of Digital Advertising at dunnhumby, will discuss this topic at the OMMA RTB Europe Conference in London, Tuesday 11 June.
Companies have been segmenting their customers for years to deliver relevant products, offers and communications. Local stores may not have called it “segmentation,” but they knew who their best customers were and how to provide them with special recognition or offers based on individual preferences. That special attention to their customers and particularly their “best customer segment” reinforced the behavior of those customers so they would continue to frequent that particular store.
From dunnhumby's Global Partnerships team, Lung Huang and Nishat Mehta will discuss data's impact on the advertising and media landscape at the Advertising Research Foundation's Audience Measurement Conference in New York City.
Creating a connection with consumers has always been an objective for leading beauty brands. Today, new paths to reach this goal are emerging as marketers are increasingly able to access consumer/customer data, a valuable data set that goes beyond financial metrics to provide a longitudinal view into a consumer’s shopping basket and behavior.
In Adexchanger, dunnhumby VP of Media Solutions, Greg Corso, describes how the proliferation of addressable media, including the emergence of measurable TV, targeted online advertising and traceable social-media activity, has strengthened the connections between marketers of different media disciplines.
Matt Keylock, Global Head of Data at dunnhumby, will be joining of panel of experts at RampUp! to discuss Big Data and it's impact on digital advertising, specifically online and offline attribution. RampUp! is an annual conference held in Mountain View, California that brings top executives from the industry's biggest players in ad technology to discuss data's impact on the landscape.
"Keep Calm and Continue Testing." The Harvard student's T-shirt tagline seemed to encapsulate the mood in the frigid room filled with data crunchers. It was just another drizzly Saturday in the MIT neighborhood of Kendall Square in Cambridge, Mass., where mostly young men gazed at their laptops, observing predictive models parsing data representing grocery-store purchases of things like DVDs and milk. It was just another hackathon.
British consumer confidence crept up in the three months to the end of April, but the mood still remains changeable. This is the key finding of the second edition of The Consumer Today, a quarterly report from dunnhumby and Tesco.
Loyalty programs at supermarkets used to be as simple as getting access to the cheaper advertised prices on store shelves. But as companies fight to hold onto customers amid intensifying competition, they’re using shoppers’ purchasing histories to offer more personalized deals.
Katherine Black, SVP of Client Leadership at dunnhumby and Brigitte Foley, Senior Vice President, Digital Strategy, e-Commerce & CRM at L’Oréal Luxe USA will join a panel discussion on "This Revolution Will Be Personalized: Turning Databases Into Real Conversations." Held in New York City on May 23rd, the event will also feature Quinn Kilbury, Senior Brand Manager at PepsiCo, another dunnhumby client and valued partner.
Retail analytics firm dunnhumby Ltd. hosted a hackathon Saturday in Cambridge Mass. and online through Kaggle Inc., a company which hosts predictive modeling competitions, to predict how future consumer goods will sell.
Haluk Nural, head of dunnhumbyUSA’s manufacturer business, will give attendees an inside look into how Cincinnati’s fastest growing marketing firm is taming the big data tidal wave to drive more accountability across the marketing ecosystem. Haluk will discuss how marketers can embrace the data explosion to serve as agents of change and help their organizations adopt powerful and measureable strategies across the business.
The D2 Cincinnati digital conference will be sponsored by consumer insights firm dunnhumbyUSA and the local chapter of the American Advertising Federation. It will be held on Sept. 11-12 at Horseshoe Casino Cincinnati and will replace the annual Digital Non Conference that ran for five years.
KSS Retail, a global provider of price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries, has launched a new product that will enable businesses to efficiently harness data for more accurate forcasting.
dunnhumby, a customer science company, will host a Big Data hackathon challenge May 11 in Boston, MA, in an effort to develop a predictive model for the success of new product launches at retail. For the challenge, participants will have access to a dataset developed from the company’s customer database of shopping behavior for 400 million households worldwide.
New research from dunnhumby deciphers the role of price sensitivity within advertising and its impact across media channels. Presented by dunnhumby's lead media analyst, Justin Petty, VP of Media and Partnerships, this webcast will review how a consumer’s demonstrated sensitivity to price influences how they respond to digital advertising, TV advertising and to social media tactics.
"One of the risks associated with Big Data is its focus on what marketers could do and can do. What often gets lost is what we should do," says Matt Nitzberg, dunnhumby's executive vice president of communications and media. "You need to have a shopper-centric orientation and see to it that the shopper is excited and delighted to hear from you. That's really where the art meets the science."
Forced to do more with less, some CIOs are spurring in-house innovation labs, setting aside a portion of their staffing and budgets for trying new cloud services or building applications they hope will generate additional revenue for the company. These are activities some industry experts say all CIOs should work to achieve.http://blogs.wsj.com/cio/2013/04/22/cios-cultivate-innovation-by-building-applications/
Big Data certainly deserves the media attention it’s getting. The more data you can collect, the easier it is to find out what motivates your shoppers. But it’s important for all of us to remember that Big Data isn’t an end in and of itself.
16 April 2013
ASSOCIATION OF COUPON PROFESSIONALS
Dawn Shirley, VP of Communications & Media at dunnhumbyUSA, will speak at the Industry Coupon Conference in New Orleans on "Multichannel Personalization At Scale: Building Incremental Value with Relevance."
Milen Mahadevan, SVP Client Solutions for international marketing consultancy dunnhumby, holds strong opinions about a variety of topics impacting customer engagement and loyalty programs. Mahadevan offered his views to Loyalty 360 on many critical issues facing brands today.
DunnhumbyUSA has promoted six of its executives to Vice President: Sean Hannon, Brian Higdon and Dawn Valandingham, Client Leadership; Megan Moglia and Susan Visconte, Client Solutions; and Dawn Shirley, Communications and Media.
Raley's Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of dunnhumby, to develop a grocery retailer advocacy online platform.
Raley’s here has partnered with Boston-based BzzAgent, the social marketing arm of dunnhumby, to develop what the chain calls the first online advocacy platform aimed at enhancing a grocery retailer’s new loyalty program.
Loyalty programs can seem like the ultimate win-win situation for marketers and customers. While marketers obtain more customer data to enhance offers and targeting, customers redeem rewards for being faithful patrons. Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.
Fundamentally, people prefer to be treated personally. We like to be called by name at our favorite restaurant. A resort hotel’s excellence often is defined by the way it recalls the preferences of its repeat guests. How much better is it to return to that Starbucks barista who remembers how we take our coffee? But when businesses take that personal approach online, consumers often feel uneasy because they don’t understand the ways in which their data is being collected and used.
Matt Nitzberg will discuss the ultimate digital personalization strategy using case studies from across the digital spectrum including online advertising, social media and email. Join Matt for his session, "It's Digital, But Is It Personal?" on April 9th.
Thanks to social media, organizations can gather volumes of information about consumers. Social media listening has, by many measures, replaced focus groups and phone surveys. But those old-school approaches still have a role to play, according to marketers and industry observers.
When Tesco Plc last year launched its “Easy Home Bake” line of ready-to-bake cookies and cakes, the U.K.-based retailer wasn’t sure its customers would understand the concept of buying a pack of refrigerated dough that the consumer just has to cut and bake. “While it’s a familiar concept in the United States, there wasn’t anything else like it in the U.K.,” says Paul Duszynski, the retailer’s dairy customer manager.
Yael Cosset, global CIO of retail data analysis company dunnhumby Ltd., will soon launch an improved system for assessing information from retail loyalty programs. Mr. Cosset told CIO Journal in an interview Friday that the goal of this program is to generate insight into which products are most appealing to certain demographic groups.
By Saturday evening, the construction fencing at Fifth and Race streets downtown should look a whole lot nicer. That’s because a team of more than 100 volunteers will spend the day Saturday weaving strips of recycled industrial bags into a colorful pattern on the chain link fence that surrounds the dunnhumby Centre construction site.
12 February 2013
MEDIAPOST'S OMMA MOBILE INSIDER SUMMIT
Jeff Headley, SVP of Global Personalization at dunnhumby, will join a panel of digital marketing experts at MediaPost's OMMA Mobile Insider Summit on Friday, February 15th. Jeff will discuss "Forget Showrooming: Enter the Age of Augmented Retailing".
Ask a dozen retailers for their definition of customer centricity and you’re likely to receive nearly as many answers. Ask top executives at leading Canadian grocery chain Metro, and their answer will be multi-faceted, imbued with data and supported by more statistics than most others even measure.
The property at Fifth and Race streets has seen its fair share of change in the past 14 years. Plans for a Nordstrom, a skyscraper, even condos came and went. The parking lot stayed. But by December 2014, the new dunnhumby Centre will occupy the space.
Metro Inc. here, in partnership with dunnhumby Canada, is collecting a range of loyalty and digital data that is employed to “personalize every interaction we can with customers,” said Marc Giroux, chief marketing and communications officer, Metro, in a presentation at the National Retail Federation’s Annual Conference in mid-January.
Construction began Thursday on a consumer-data company's new $122 million headquarters in the heart of downtown Cincinnati, a development being touted for deepening the city's ongoing transformation from a declining Rust Belt dinosaur to a region pulsing with new development and revitalization.
For 14 years, the prime piece of Downtown real estate at Fifth and Race streets stood vacant, the victim of bad timing, politics and a changing economy. Thursday, all that changed with the first symbolic shovel of dirt dug for the future headquarters of dunnhumbyUSA, one of the fastest-growing businesses in the region.
dunnhumbyUSA’s new downtown Cincinnati headquarters will reach the equivalent of almost 14 stories high, cost $122 million to build and will be dubbed dunnhumby Centre once it’s completed in late 2014.
Forrester Research’s report on customer lifecycle management shows how dunhumby’s practice of putting the customer first is able to anticipate a customer’s future needs so marketing communications are far more effective.
As the leader of one of downtown's fastest growing employers, the native of Scotland is making a big impression. Construction of the marketing and customer-focus firm's new offices at high-profile Fifth and Race streets is getting under way. And Aitken, son of a working-class single mom, has embraced a number of local causes from getting corporate support for the Freestore Foodbank's Power Pack Program for schools to serving on the board of the Cincinnati Symphony Orchestra.
In order to dig into some of the various factors that drive shopper loyalty, Perishables Buyer spoke with Saundra Linn, senior vice president, client leadership at dunnhumbyUSA. See page 8 for interview.
22 January 2013
MEDIAPOST'S OMMA DATA-DRIVEN MARKETING
Greg Corso, VP of Media Solutions at dunnhumby, will join a panel of digital and media industry experts at MediaPost's OMMA Data-Driven Marketing Conference on Wednesday, January 23rd. Greg will be speaking on "The One True View: Leveraging Data to Embrace the Customer Experience"
As consumers gain more control over what to share and which businesses they choose to engage with, it’s now more important than ever to deliver a relevant and consistent experience. Retailers need to evolve and adopt a different go-to-market strategy, one that focuses on delivering to the individual. We call that personalization.
Word-of-mouth social marketing company BzzAgent remembers their humble beginnings in 2001, “as a handful of ambitious nerds in a cramped office.” Yet, after being acquired by dunnhumby for $60 million back in 2011, they quickly grew and changes were naturally made–with the exception of one critical key.
To build and retain a loyal following, Metro, Inc., a leading Canadian grocery chain operating 830 retail locations across Ontario and Quebec, makes customer-centricity its mantra. The company, leveraging customer insights of its joint-venture partner dunnhumby, launched a customer-centric strategy that goes beyond a marketing campaign and into the fabric of the organization.
CINCINNATI, OH – January 15, 2013– KSS Retail from dunnhumby, today announced an agreement with McKeever Enterprises, Inc., owner and operator of nine Price Chopper supermarket locations in Kansas City, Missouri, to provide price and promotion optimization services through its proprietary PriceStrat analytical tool and consulting services.
Call it the $6,400 challenge. Stuart Aitken, dunnhumbyUSA’s chief executive officer, is asking his fellow executives to find that relatively modest sum of money, donate it to the Freestore Foodbank’s Power Pack program, and keep thousands of children from wondering where they’ll get their next meal.
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