A growing retailer lacked the purchasing power to compete on price with its larger competitors. When a pricing war broke out, the retailer engaged dunnhumby to help determine what kind of response would be most attractive to its customers.
Some helpful insights were gained following a customer review by dunnhumby:
With a better understanding of its customers, the retailer took the following actions to help survive the price war and find a way to keep delighting its customers:
The retailer not only survived the price war, it was also able to increase sales and grow loyalty: