International marketing service consultancy dunnhumby today announces it has appointed production house Great Guns as its new partner to develop the next generation of content for Tesco Screens, the in-store TV network.
Development, management and sales of Tesco Screens, formerly known as Tesco TV, were transferred to dunnhumby in August 2006. dunnhumby redeveloped the proposition to make it more tailored and complement in-store messages, bringing above-the-line campaigns in-store to life.
The Tesco Screens network comprises plasma and LCD screens in 100 Tesco Superstores and Extras, with a footfall of 6 million shoppers every month. Content for the network is divided into 7 in-store zones, including Health & Beauty, Home Entertainments and Beers, Wines and Spirits. Great Guns replaces Instrument in providing brand content for the system.
Joel Hopwood, Head of Tesco Screens for dunnhumby, comments: “Since our involvement with Tesco Screens we have always focused on the creative quality of their output. Our new partnership with Great Guns will build on this success, and we are very excited about developing the medium to work harder for brands, for the stores and most importantly for shoppers.”
Justin Cernis, Great Guns Managing Director adds: "Our skill is in bringing ideas to life, no matter what size of screen or environment they appear in. We're delighted to be working on this project."