dunnhumby appoint Martin Hayward as Director of Consumer Strategy and Futures

8 October 2004: dunnhumby, the customer insight and marketing specialist, has appointed Martin Hayward to the newly created role of Director of Consumer Strategy and Futures.

This role has been created by dunnhumby to complement their leading position in analysing and responding to current consumer behaviours by adding a unique capability to address broader, longer term strategic issues facing consumer businesses.

Hayward’s arrival will allow dunnhumby to engage with existing and prospective clients at a broader strategic level, enhancing the reputation of the business as a true strategic marketing partner, opening up new contacts and generating new revenue streams.

Hayward’s most recent position was as Executive Chairman of The Henley Centre, WPP’s leading Strategic Marketing Consultancy. Prior to joining the Henley Centre six years ago, Hayward was the founding Managing Director of BBH Futures, the strategic consultancy arm of the Bartle Bogle Hegarty Group. He also was Head of the Marketing Services Department for Mercury Communications during which time Mercury was voted Brand of the Year.

Renowned as a leading commentator on future business and marketing issues, Hayward has worked with many of the world’s leading organisations to help them to better understand how their environment and customers are changing around the world, and to identify what they need to do to remain relevant and competitive.

Martin Hayward comments, “Having spent many years advising clients on what the future looks like, I am deeply excited by the opportunity that I have at dunnhumby to both enhance the quality and robustness of the insight available about consumers’ actual behaviours and to be able to tangibly advise clients on what action they need to take to optimise their future strategies.”

He continues, “dunnhumby represents the next generation of marketing consultancy, reinventing the whole process of how we track, understand and implement consumer trends to enhance long term brand value. The research and consultancy worlds will look very different in the future as clients reap the benefits of truly actionable, integrated consumer insight.”

Edwina Dunn, CEO, dunnhumby, comments, “This newly created role marks a significant development in our strategic development. Martin’s wealth of experience and industry expertise will be vital to dunnhumby as we continue our growth as a leading consultancy and marketing services organisation.”