Customer Centricity Report
Based on a survey of 1,300 consumers and focused on eight sectors the Customer Centricity Report looks at how closely consumers feel that major UK companies and brands are meeting their needs - read more
It's marketing Jim
In It’s marketing Jim, co-founder and CEO of dunnhumby Edwina Dunn outlines the four key steps to unlocking success through Relevance Marketing and looks at the bear traps along the way - read more
Brand is dead, long live the Customer
Understanding customer behaviour and responding to it in ways that are truly relevant are the twin keys to survival in an ever-more competitive business arena, argues Humby, an acknowledged world expert in challenging accepted marketing ‘wisdom’ - read more
Customers are for life, not just your next bonus
There is a creeping malaise in today's marketing world; a sickness that is spreading not just through business but across many areas of life - politics, education, health broadcasting ... the list goes on. 'Customers are for life, not just your next bonus' explains why marketing today is broken - and reveals how to fix it - read more
Scoring Points
Scoring Points is the dramatic, previously untold story of how Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco’s spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the invaluable lessons learnt - read more
dunnhumby have a number of publications and whitepapers to help organisations better understand their customers and relevance marketing
