P&G, Nestle, Unilever, Coca-Cola, Campbells, Novartis, Cadbury Schweppes, Kellogg, Kimberly-Clark and Diageo are just some of the names we work with, helping them respond to the demands of grocery retailers and the changing needs of consumers worldwide.  

A Collaborative Approach - By working with grocery retailers, we help CPG companies harness the information they need to ensure lines are stocked. This includes a full suite of category management and planning tools that provide information on ranging, promotions, availability and new product analysis. 

Communicating Insight - Additionally, we can reach grocery retail customers through collaborative marketing communications programmes, such as in-store media and direct mail. Advanced targeting has provided increased average response rates of 17% and sustained revenue growth. 

Who buys your brand and why - By combining our retail information with attitudinal research and consumer behaviour information, we’ve created a consumer panel of over 50 million. This panel can then be combined with the client’s own data sources to create a valuable understanding of trends in consumer behaviour. The key difference with this approach is that the panel is based on what consumers actually do, as opposed to what they claim they do when asked in surveys. We can then use this insight in areas like brand development, pricing and promotion. In turn, the effectiveness of these initiatives can be continuously measured using a stream of data that’s updated every two weeks.