We work with the world’s leading grocery retailers, including Tesco in the UK and Kroger in the US, and have achieved demonstrable revenue growth of at least 1% through our retail programme.
Increasing Commitment - Through responding relevantly to the individual needs of their customers, we enable retailers to increase their ‘share of wallet’ and shopping frequency against fierce competition.
Increasing Championing – We reduce the cost of new customer acquisition through recommendation and attraction rather than expensive incentives.
Increasing Contribution - By adopting relevance marketing, together we can increase overall revenue and gross margins, and business valuation too.
Collaboration and benefits for all - Retailer, consumer and supplier all win; customer insight as well as communication programmes can be shared with CPG companies.
- CPG suppliers - providing access to consumers through targeted communications and offers, driving demonstrable increases in revenue over a sustained period.
- Retailers gain from sharing the cost of promotion and communications with suppliers.
- Consumers are rewarded by receiving offers actually relevant to them.
