6 August 2012
How retailers can use customer shopper data to build widespread advocacy Have you ever wanted the ability to look over the shoulder of your customers and share their shopping experience or be let in on what they say about your store to others? Having that power would give you the ability to anticipate the needs of your customer, improve your in-store experience, and empower your most loyal customers to become advocates – influential people who recommend your brand to friends through social media and face to face conversations. Read more.Download
1 June 2012
Most social marketing programs are great at getting "Likes". But "Likes" means absolutely nothing if those people are oblivious to your product when they're pushing their cart through the store. Social marketing needs to focus on what's really important: building advocacy with customers Read more.