21 November 2016
$572m in additional annual revenue could be unlocked by retailers who adopt a new approach to customer-centricity, as uncovered by a recently commissioned study, conducted by Forrester Consulting on behalf of dunnhumby. Read more.Download
2 November 2016
Comprendre et agir sur les leviers de la perception prix Dans la quête de préservation ou de gain de parts de marché, la tentation est grande de piloter son pricing principalement en fonction des mouvements de la concurrence, ce qui n’est pas forcément la meilleure méthode. Read more.Download
19 November 2016
Published on The Drum Since Zoella started her first YouTube channel in 2009, she has amassed over 664m views, 11m subscribers, and helped propel the rise of what we now know as 'influencer marketing'. Read more.