21 November 2016
$572m in additional annual revenue could be unlocked by retailers who adopt a new approach to customer-centricity, as uncovered by a recently commissioned study, conducted by Forrester Consulting on behalf of dunnhumby. Read more.Download
2 November 2016
Comprendre et agir sur les leviers de la perception prix Dans la quête de préservation ou de gain de parts de marché, la tentation est grande de piloter son pricing principalement en fonction des mouvements de la concurrence, ce qui n’est pas forcément la meilleure méthode. Read more.Download
10 January 2017
When is the best time to approach shoppers with details of a new product? And when are people most receptive to breaking with habit and trying new things? These are questions many businesses would love to know the answer to. Read more.
3 January 2017
It looks likely that 2017 will continue to see political and economic upheaval across many parts of the globe, having an impact on all aspects of retail from supply chain to customer behaviour. Read more.
6 December 2016
多渠道购物已经成为我们这个时代最常讨论的趋势之一。消费者通过网上和实体店渠道购买食品杂货的方式正在发生重大改变，而这对于品牌和零售商而言具有重要意义。在杂货零售类别中，现在许多品牌有五分之一到近乎一半的销售额均来自在线购物。未来五年中，成熟市场里的20%的增长都将来自在线渠道。即使是渗透率最高的产品类别也仍在显著增长。 在线销售份额最高的三类产品的年均在线增长率为21%。 本研究展示了来自dunnhumby所进行的全球消费者购物行为研究中的相关发现。 . Read more.Download
5 December 2016
Over the next five years it's the e-commerce channel that will drive the most growth in retail, outstripping growth in discounter/convenience formats and continuing to steal from traditional supermarkets and hypermarkets. Read more.
29 November 2016
Why loyalty matters As the healthcare industry moves toward outcome-based models of care, and reimbursements now factor in more financial and utilization risk, the relationship between doctor and patient takes on a new level of importance. Read more.