7 April 2017
In a world where grocery retailers are battling with increasingly reduced margins, understanding what influences customer perception of your pricing can give you a real competitive advantage. Read more.Download
31 March 2017
Caroline Motte, Directrice Catégories, a animé la conférence PERSONNALISER L’INVESTISSEMENT PROMOTIONNEL EN FONCTION DES COMPORTEMENTS ET BESOINS DES SHOPPERS, lors des Les Assises de la promotion, 28 Mars à 16h20. Read more.
31 March 2017
Guest blog from Richard Bussy, UK&I Measurement Lead at Facebook Since advertisers began the quest for marketing effectiveness, the most frequent question asked of publishers and researchers has been what an effective campaign looks like. Read more.Download
17 March 2017
9 March 2017
The World Retail Congress brings together the leaders of the global retail industry providing inspiration and insight to help shape the future and show retailers how to meet the needs of their consumers in this era of rapid change. Read more.
15 February 2017
Nos próximos cinco anos o e-commerce é o canal que trará a maior parte do crescimento do varejo, superando a expansão dos formatos de conveniência e de descontos e continuando a tomar mercado dos supermercados e hipermercados tradicionais. Read more.
3 January 2017
It looks likely that 2017 will continue to see political and economic upheaval across many parts of the globe, having an impact on all aspects of retail from supply chain to customer behaviour. Read more.
6 December 2016
多渠道购物已经成为我们这个时代最常讨论的趋势之一。消费者通过网上和实体店渠道购买食品杂货的方式正在发生重大改变，而这对于品牌和零售商而言具有重要意义。在杂货零售类别中，现在许多品牌有五分之一到近乎一半的销售额均来自在线购物。未来五年中，成熟市场里的20%的增长都将来自在线渠道。即使是渗透率最高的产品类别也仍在显著增长。 在线销售份额最高的三类产品的年均在线增长率为21%。 本研究展示了来自dunnhumby所进行的全球消费者购物行为研究中的相关发现。 . Read more.Download