3 January 2017
It looks likely that 2017 will continue to see political and economic upheaval across many parts of the globe, having an impact on all aspects of retail from supply chain to customer behaviour. Read more.
1 December 2016
Published in Les Echos Business L’étude de dunnhumby France sur la perception prix, montre l’importance de tous les éléments qui composent cet indicateur : les promotions, l’expérience client ou encore la communication autour des prix. Read more.
2 November 2016
Comprendre et agir sur les leviers de la perception prix Dans la quête de préservation ou de gain de parts de marché, la tentation est grande de piloter son pricing principalement en fonction des mouvements de la concurrence, ce qui n’est pas forcément la meilleure méthode. Read more.Download
3 May 2016
How do you decide what products to put on the front page of your promotional mailer, or in your weekly customer email, at what price point? Are your promotions actually effective – or could you be hurting your own performance? Maybe you have some basic analytics on past performance. Read more.
26 April 2016
Research emerged last week showing that supermarkets have been reducing their ‘complex deal’ promotions in favour of everyday low prices, as bundled offers such as ‘three for the price of two’ are being phased out. Read more.