10 May 2016
Still using last-click attribution? It’s time to say, “So long!” With the large number of touch points in today’s digital world, a multi-touch point attribution model across devices and channels is more necessary than ever. Read more.
8 March 2016
TV and web are intersecting, challenging advertisers to think beyond the traditional mass broadcast model. It is against this backdrop that personalised TV advertising has blossomed, piggybacking on a wider market demand for meaningful "personalisation at scale". Read more.
23 February 2016
From last-click to customer journey attribution, across devices and channels A soccer game is not about that one last goal before the final whistle, a marriage does not happen because of that one last date before the wedding, and you didn’t land your dream job as a digital marketing hero just because of that one previous job. Read more.