7 April 2017
In a world where grocery retailers are battling with increasingly reduced margins, understanding what influences customer perception of your pricing can give you a real competitive advantage. Read more.Download
31 March 2017
Guest blog from Richard Bussy, UK&I Measurement Lead at Facebook Since advertisers began the quest for marketing effectiveness, the most frequent question asked of publishers and researchers has been what an effective campaign looks like. Read more.Download
31 January 2017
10 May 2016
Still using last-click attribution? It’s time to say, “So long!” With the large number of touch points in today’s digital world, a multi-touch point attribution model across devices and channels is more necessary than ever. Read more.
8 March 2016
TV and web are intersecting, challenging advertisers to think beyond the traditional mass broadcast model. It is against this backdrop that personalised TV advertising has blossomed, piggybacking on a wider market demand for meaningful "personalisation at scale". Read more.
23 February 2016
From last-click to customer journey attribution, across devices and channels A soccer game is not about that one last goal before the final whistle, a marriage does not happen because of that one last date before the wedding, and you didn’t land your dream job as a digital marketing hero just because of that one previous job. Read more.