9 March 2017
The World Retail Congress brings together the leaders of the global retail industry providing inspiration and insight to help shape the future and show retailers how to meet the needs of their consumers in this era of rapid change. Read more.
10 May 2016
Still using last-click attribution? It’s time to say, “So long!” With the large number of touch points in today’s digital world, a multi-touch point attribution model across devices and channels is more necessary than ever. Read more.
8 March 2016
TV and web are intersecting, challenging advertisers to think beyond the traditional mass broadcast model. It is against this backdrop that personalised TV advertising has blossomed, piggybacking on a wider market demand for meaningful "personalisation at scale". Read more.
23 February 2016
From last-click to customer journey attribution, across devices and channels A soccer game is not about that one last goal before the final whistle, a marriage does not happen because of that one last date before the wedding, and you didn’t land your dream job as a digital marketing hero just because of that one previous job. Read more.