21 November 2016
$572m in additional annual revenue could be unlocked by retailers who adopt a new approach to customer-centricity, as uncovered by a recently commissioned study, conducted by Forrester Consulting on behalf of dunnhumby. Read more.Download
2 November 2016
Comprendre et agir sur les leviers de la perception prix Dans la quête de préservation ou de gain de parts de marché, la tentation est grande de piloter son pricing principalement en fonction des mouvements de la concurrence, ce qui n’est pas forcément la meilleure méthode. Read more.Download
10 January 2017
When is the best time to approach shoppers with details of a new product? And when are people most receptive to breaking with habit and trying new things? These are questions many businesses would love to know the answer to. Read more.
29 November 2016
Why loyalty matters As the healthcare industry moves toward outcome-based models of care, and reimbursements now factor in more financial and utilization risk, the relationship between doctor and patient takes on a new level of importance. Read more.
10 November 2016
So a lot happened on November 8th! Surprised or not, a torrent of rhetoric followed by even more legislation to a healthcare system that continues with a chronic case of the blahs is the forecast. Read more.
5 July 2016Listen
20 June 2016
Google’s recent announcement on the commercialisation of the Google Maps service is, by a long way, the most public and explicit move into the use of geo-location data for marketing opportunities. Read more.