9 March 2017
The World Retail Congress brings together the leaders of the global retail industry providing inspiration and insight to help shape the future and show retailers how to meet the needs of their consumers in this era of rapid change. Read more.
17 March 2017
2 March 2017
10 January 2017
When is the best time to approach shoppers with details of a new product? And when are people most receptive to breaking with habit and trying new things? These are questions many businesses would love to know the answer to. Read more.
3 January 2017
It looks likely that 2017 will continue to see political and economic upheaval across many parts of the globe, having an impact on all aspects of retail from supply chain to customer behaviour. Read more.
1 December 2016
Published in Les Echos Business L’étude de dunnhumby France sur la perception prix, montre l’importance de tous les éléments qui composent cet indicateur : les promotions, l’expérience client ou encore la communication autour des prix. Read more.
2 November 2016
Comprendre et agir sur les leviers de la perception prix Dans la quête de préservation ou de gain de parts de marché, la tentation est grande de piloter son pricing principalement en fonction des mouvements de la concurrence, ce qui n’est pas forcément la meilleure méthode. Read more.Download