1 December 2016
Published in Les Echos Business L’étude de dunnhumby France sur la perception prix, montre l’importance de tous les éléments qui composent cet indicateur : les promotions, l’expérience client ou encore la communication autour des prix. Read more.
3 May 2016
How do you decide what products to put on the front page of your promotional mailer, or in your weekly customer email, at what price point? Are your promotions actually effective – or could you be hurting your own performance? Maybe you have some basic analytics on past performance. Read more.
26 April 2016
Research emerged last week showing that supermarkets have been reducing their ‘complex deal’ promotions in favour of everyday low prices, as bundled offers such as ‘three for the price of two’ are being phased out. Read more.
2 February 2016
Retailers have a problem: traditional pricing and promotions practices are not working, and it’s all happening at a time when customers have more access to price information—online and via their mobile devices—than ever before. Read more.Download