20 June 2016
Google’s recent announcement on the commercialisation of the Google Maps service is, by a long way, the most public and explicit move into the use of geo-location data for marketing opportunities. Read more.
20 January 2015
As the path to purchase has continued to morph and undergo disruption over the last few years, digital advances have made it increasingly possible for companies to engage customers during the shopping trip: whether it’s Google Maps recommending shops near you, Tripadvisor providing reviews (of hotels and restaurants) or Amazon providing a go-to place to check prices. Read more.