21 November 2016
$572m in additional annual revenue could be unlocked by retailers who adopt a new approach to customer-centricity, as uncovered by a recently commissioned study, conducted by Forrester Consulting on behalf of dunnhumby. Read more.Download
2 November 2016
Comprendre et agir sur les leviers de la perception prix Dans la quête de préservation ou de gain de parts de marché, la tentation est grande de piloter son pricing principalement en fonction des mouvements de la concurrence, ce qui n’est pas forcément la meilleure méthode. Read more.Download
20 June 2016
Google’s recent announcement on the commercialisation of the Google Maps service is, by a long way, the most public and explicit move into the use of geo-location data for marketing opportunities. Read more.
20 January 2015
As the path to purchase has continued to morph and undergo disruption over the last few years, digital advances have made it increasingly possible for companies to engage customers during the shopping trip: whether it’s Google Maps recommending shops near you, Tripadvisor providing reviews (of hotels and restaurants) or Amazon providing a go-to place to check prices. Read more.
16 September 2013
As the role of the physical store evolves, being able to understand customer preferences (measured through their behaviour) and continually refining the design and content of the physical store will be critical for the most successful retailers. Read more.Download