7 April 2017
In a world where grocery retailers are battling with increasingly reduced margins, understanding what influences customer perception of your pricing can give you a real competitive advantage.
20 March 2017
Shopping "little and often" has for many become the new normal, as consumers' lives are increasingly busy and time-pressured.
20 February 2017
Growing awareness amongst consumers about data privacy supported by new legislation may pose a challenge for companies whose strategies are data-driven.
5 March 2015
published on American Marketing Association
Marketing today is full of personalization.
26 January 2015
11 December 2014
There is something inherently nostalgic about cozying up under a blanket and sipping hot cocoa on a cold December day.
4 November 2014
There is something inherently exciting about spinning around a display of key chains, holiday ornaments, or coffee mugs and finding your name.
15 October 2014
We’d venture to guess that if posed with the question "Which consumer segment’s spending power is growing the fastest?" most people would respond with "Millennials" or "Hispanics.