Co-creating Category Plans - a new approach for Retailers and CPGs

Co-creating Category Plans - a new approach for Retailers and CPGs

8 June 2017

With the retail industry facing such intense disruption, pressures on Retailers and CPGs to drive sustainable growth are mounting. Rather than working in silos creating individual plans for their categories, they should be combining forces to focus on their common element - the Shopper. Using the language of data and merging collective knowledge to co-create category plans based on shopper needs will help both partners win.

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