8 July 2019
Advertising is a decades-old revenue engine for brands, but it's gone off the rails in an era of data and technology obsession. Little understanding of consumer ad sentiment and too much short-term thinking has led to a crisis in consumer ad experience and threatens brands' business growth. Download this complimentary copy of Forrester research to help you determine what steps to take to get back on track.
Advertising Ignores Consumer Attitudes
Consumer attitudes toward advertising are highly variable, but brands have no idea of this and ignore this critical dimension in their advertising.
Ad Technology (Adtech) Can Hurt Or Help
Digital and programmatic have ushered in plenty of problems in advertising but also offer marketers the necessary tools to deliver customer-obsessed ad experiences.
Reorient Advertising Around Consumers
Rethink your tech stack with consumers at the center, start asking consumers how they feel about your ads, and bring creative and media planning back together for better results.
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