4 May 2017
dunnhumby recently hosted a panel session at the 2017 World Retail Congress, sharing real examples of how customer science is driving growth and sales in grocery retail.
Listen to top retail executives from Coop Norge and Homeplus, as they talk about the difference customer-centric strategies have made to their businesses. Adopting a customer science approach has helped them to optimise sales in categories through better ranging, improve performance of promotional leaflets, increase margin through assortment realignment, and improve price perception.
*Playlist below includes 11 short video clips.