27 June 2017
Building personalisation into your promotions planning.
With 59% of promotions being judged ineffective, you could be forgiven for thinking that promotions are just another broken retail tactic. But well-run, profitable and personalised promotions are achievable with the right customer science approach.
The 'Promotions & Personalisation' webinar, which took place on 27 June and 28 June 2017, explored the ways to introduce personalisation into your promotions planning to drive sustainable growth. A smarter promotions strategy can engage your customers through an exciting shopping experience, without ruining your bottom line. So, why wait?
Watch the webinar recording and learn:
The hosts of this webinar were Howard Langer, Managing Director for Price & Promotions, Lee Ruddle, Global Capability Director for Customer Engagement, and Ted Eichten, North America Capability Director for Price & Promotions.