Webinar On Demand: Promotions & Personalisation

Webinar On Demand: Promotions & Personalisation

27 June 2017

Building personalisation into your promotions planning.

With 59% of promotions being judged ineffective, you could be forgiven for thinking that promotions are just another broken retail tactic. But well-run, profitable and personalised promotions are achievable with the right customer science approach.

The 'Promotions & Personalisation' webinar, which took place on 27 June and 28 June 2017, explored the ways to introduce personalisation into your promotions planning to drive sustainable growth. A smarter promotions strategy can engage your customers through an exciting shopping experience, without ruining your bottom line. So, why wait? 

Watch the webinar recording and learn: 

  • How to build more efficiency into your promotions planning – 3 key areas you need to consider
  • The 4 elements to a good promotion
  • How personalisation can become part of your promotions strategy
  • Examples of how promotions optimisation has driven real growth – with real retail case studies

The hosts of this webinar were Howard Langer, Managing Director for Price & Promotions, Lee Ruddle, Global Capability Director for Customer Engagement, and Ted Eichten, North America Capability Director for Price & Promotions.

webinar expiry date: 
2017-06-29

WATCH RECORDING 

Managing Director at dunnhumby Price and Promotion

Global Capability Director for Customer Engagement

North America Capability Director for Price & Promotions

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