Leverage real value from your data asset
Designed to help you unlock vital information about your business and, crucially, your customers. dunnhumby can help you to understand your customer data so that you know where to invest and how to deliver more of what your customers want. The Data Strategy Healthcheck is a specific framework to help you define and implement a robust data strategy. Bespoke consulting can also be delivered that can be tailored to your specific business goals.
|How it can help you|
|Create universal customer identifiers and mapping rules to ensure a consistent and comprehensive view of your customers across brands, banners and companies|
|Streamline the number of technologies and third-party vendors used to access and clean data, reducing costs and increasing consistency of data for end users|
|Create an overall data strategy for your business, aligned cross-functionally and with detailed plans to implement|
|Implement a data governance framework to reduce risk but also increase the visibility of new data assets across the business|
|Identify "quick wins" and hygiene factors that can be fixed quickly to improve quality of data and gaps in coverage that can be creating issues for downstream reporting|
Through a series of interviews, working sessions and analysis of sample data, dunnhumby will score your organisation against these five data strategy elements, providing recommendations for improvements and investment.