Create need States and customer decision tree's based on true customer behaviour.
Ensure coverage of all customer needs. Identify key attributes in customer decisions and show products which can be removed safely with transferred sales retained. Reflect key elements of the decision tree when merchandising in Space Planning making your fixtures easier to shop.
Driven by customer data science, generate assortment recommendations by store cluster and planogram size.
Ensure optimum coverage of need states using the best performing, and most important products for your customers, that fits in the space available.