Closing the loop on ad measurement
Evaluate the real impact of your advertising spend with dunnhumby’s advanced media measurement and data science solutions.
With closed-loop measurement capabilities, you can accurately gauge your performance and attribute the impact of advertising across every channel. From deep dives on ad effectiveness to return on advertising spend, we can help you gain a sharper understanding of your Retail Media performance.
Enjoy deeper insights and turn data into decisions with dunnhumby media’s comprehensive suite of Media Measurement tools.
Our measurement tools provide transparent measurement of your media performance, assessing unduplicated reach and impact across platforms and channels in a privacy-safe way.
Our service enables retailers to close the loop between their multi-channel campaigns and purchases.
Our Media Measurement service helps transform the data generated by advertising into opportunities that will accelerate growth.
Our consultancy team will assess your data measurement maturity as a basis for designing a standardised omnichannel approach.
We will implement a measurement framework to track and evaluate results that are supportive of your cross-channel media offerings.
By accessing an online portal, you will be able to visualise the results for all your campaigns pre, post and during activity.
A consumer goods brand launched a Digital Onsite campaign to trial a new product. The measurement reporting provided as part of the campaign package helped to identify total Customer spend as well as the number of new customers that went on to list the product as a ‘Favourite’ item. Loyalty metrics also identified that 21% of the shoppers exposed to advertising returned to buy again in the post-campaign period.
dunnhumby’s Media Measurement solution is provided as part of our service, allowing you to gauge the true effectiveness of your Retail Media campaigns.
Our closed-loop measurement technology lets you evaluate performance across every channel you utilise, giving you the ability to attribute impact using the metrics that matter most. From new customer growth to promotional effectiveness, we’ll help you understand what works, what doesn’t, and how best to plan your future spend.
Cut the cost of ineffective activity and create smarter, more effective campaigns with Media Measurement from dunnhumby media.
With cross media measurement technology, you can better understand how Customers’ are receiving and acting on the ad messages they receive.
Our service enables advertisers to close the loop between their multi-channel campaigns and actual purchases.
Our Measurement service is provided as part of our media offerings to create actionable findings from your advertising expenditure.
Our account management team will help develop a measurement approach as part of your campaign planning process to ensure that results can be captured for actionable results.
You will be able to visualise results pre, post and during your campaigns through an online portal to evaluate performance against KPIs.
A consumer goods brand launched a Digital Onsite campaign to trial a new product. The measurement reporting provided as part of the booking helped media planners to identify the total Customer spend as well as the number of new customers that went on to list the product as a ‘Favourite’ item. Loyalty metrics also identified that 21% of the shoppers exposed to advertising returned to buy again in the post-campaign period.