Media Measurement

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Media Measurement

Closing the loop on ad measurement

 

What is it

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Evaluate the real impact of your advertising spend with dunnhumby’s advanced media measurement and data science solutions.

With closed-loop measurement capabilities, you can accurately gauge your performance and attribute the impact of advertising across every channel. From deep dives on ad effectiveness to return on advertising spend, we can help you gain a sharper understanding of your Retail Media performance.

Enjoy deeper insights and turn data into decisions with dunnhumby media’s comprehensive suite of Media Measurement tools.

 

Benefits you can expect

Our measurement tools provide transparent measurement of your media performance, assessing unduplicated reach and impact across platforms and channels in a privacy-safe way.

Sales Establish advertising impact and the decision-making process that lead to a purchase
reports Optimise your investments in Retail media development to support your trade goals
Consultancy support Provide advertisers with the ability to measure and optimise the results of their campaigns
 
 

How it helps

Our service enables retailers to close the loop between their multi-channel campaigns and purchases.

 
 
1
Receive consultancy support to plan and create a measurement framework that generates actionable insights.
2
Implement data capture technologies to measure, analyse and create findings from campaigns.
3
Take the guesswork out of measurement with a test and control methodology to evaluate the key drivers of uplift.
 
 

How it works

Our Media Measurement service helps transform the data generated by advertising into opportunities that will accelerate growth.

 
1) 
Measurement planning

Our consultancy team will assess your data measurement maturity as a basis for designing a standardised omnichannel approach.

Measurement planning
2) 
Deployment of measurement framework

We will implement a measurement framework to track and evaluate results that are supportive of your cross-channel media offerings.

Deployment of measurement framework
3) 
Measure for actionable insights

By accessing an online portal, you will be able to visualise the results for all your campaigns pre, post and during activity.

Measure for actionable insights
 
 

Results you can expect

A consumer goods brand

A consumer goods brand launched a Digital Onsite campaign to trial a new product. The measurement reporting provided as part of the campaign package helped to identify total Customer spend as well as the number of new customers that went on to list the product as a ‘Favourite’ item. Loyalty metrics also identified that 21% of the shoppers exposed to advertising returned to buy again in the post-campaign period.

What is it

Download Brochure  

dunnhumby’s Media Measurement solution is provided as part of our service, allowing you to gauge the true effectiveness of your Retail Media campaigns.

Our closed-loop measurement technology lets you evaluate performance across every channel you utilise, giving you the ability to attribute impact using the metrics that matter most. From new customer growth to promotional effectiveness, we’ll help you understand what works, what doesn’t, and how best to plan your future spend.

Cut the cost of ineffective activity and create smarter, more effective campaigns with Media Measurement from dunnhumby media.

 

Benefits you can expect

With cross media measurement technology, you can better understand how Customers’ are receiving and acting on the ad messages they receive.

Sales Understand the decision-making process that leads to a purchase
reports Optimise the media investments that are more cost-effective at reaching your audiences
Consultancy support Take a scientific approach to determining the performance achieved by different advertising variables
 
 

How it helps

Our service enables advertisers to close the loop between their multi-channel campaigns and actual purchases.

 
 
1
Understand the impact of your campaigns with technology that supports measurement across both in-store and online channels.
2
Take the guesswork out of measurement with a test and control methodology to evaluate key drivers of uplift.
3
Extrapolate insights on sales uplift to a broader audience to give a representative forecast of ROAS.
 
 

How it works

Our Measurement service is provided as part of our media offerings to create actionable findings from your advertising expenditure.

 
1) 
Measurement planning

Our account management team will help develop a measurement approach as part of your campaign planning process to ensure that results can be captured for actionable results.

Measurement planning
2) 
Reporting

You will be able to visualise results pre, post and during your campaigns through an online portal to evaluate performance against KPIs.

campaigns through an online portal KPI
 
 

Results you can expect

A consumer goods brand

A consumer goods brand launched a Digital Onsite campaign to trial a new product. The measurement reporting provided as part of the booking helped media planners to identify the total Customer spend as well as the number of new customers that went on to list the product as a ‘Favourite’ item. Loyalty metrics also identified that 21% of the shoppers exposed to advertising returned to buy again in the post-campaign period.