Personalised Offers

Store Media Direct Marketing Digital Onsite Digital Offsite

Personalised Offers

Treat customers as individuals, at scale

 

What is it

Download Brochure  

Personalised Offers helps you make better decisions about which Customers to target with promotions based on their actions and behaviour.

Using highly advanced predictive data science, we’ll help you reward Customers with promotions and offers uniquely tailored to their spending patterns. As you make shopping a better and more enjoyable experience for them, we’ll make promotions a more effective and profitable exercise for you.

Win back inactive Customers, recapture abandoned purchases, build loyalty, and increase conversions with Personalised Offers.

 

Benefits you can expect

Improve engagement with your Customers to deliver a better experience for increased sales conversion.

coupons Deliver highly personalised promotional offers and coupons
promotions Reduce friction in the buying funnel by matching promotions to Customers
suppliers Enlist suppliers to help build funded promotional programs
 
 

How it helps

Find the perfect match by running ‘always-on’ campaigns that identify the best Customers for your offers.

 
 
1
Send personalised offers to motivate more footfall and in-store and/or online sales for your brand.
2
Make promotions relevant by sending them to the Customers that will benefit most from your offers.
3
Apply marketing objectives that support a range of promotional strategies from acquisition to rewarding loyalty.
 
 

How it works

We offer a range of solutions to solve specific e-Commerce personalisation challenges.

 
1) 
Create your own unique audiences

Get access to a simple user interface that allows you to create bespoke audiences for optimal participation and redemption rates across either one off or re-occurring events.

Create your own unique audiences
2) 
Choose specific targeting objectives

Design campaigns by defining your offer and selecting specific targeting objectives to: Reward loyal customers, acquire new customers and win back lapsed customers.

Choose specific targeting objectives
3) 
Manage your channel activity

You’ll have the ability to set-up your desired delivery channels and to edit your campaigns on demand.

Manage your channel activity
 
 

Results you can expect

A Personalised Offer campaign
dunnhumby helped build a Customer loyalty program for a leading European multi-format retailer. The program involved sending 6-personalised offers to 700,000 Customers each month via mail and app across food, non-food and new products.

  • 45% Customer participation
  • 100K active apps users monthly
  • 32% redemption on offers
  • 2% LFL sales uplift
  • 4:1 sales to cost ratio

What is it

Download Brochure  

Personalised Offers from dunnhumby media helps you get the right promotion into the hands of the right person when they want it most.

Underpinned by dunnhumby’s unrivalled experience in predictive data science, Personalised Offers helps you match promotions to shoppers based on past, present and potential future retail activity. We help you understand what to promote, when and to whom, for the best possible redemption rates.

Build brand recognition and loyalty, encourage multi-buy behavior, and reach out to non-category Customers with Personalised Offers.

 

Benefits you can expect

Create experiences that reward loyalty for better Customer engagement with your brand and products.

products Deliver highly personalised promotions about your products or offers
purchase friction Reduce purchase friction by matching specific promotions to Customers
rewarding Help make shopping easier, quicker and more rewarding
 
 

How it helps

Find the perfect match by running ‘always-on’ campaigns that identify the best Customers for your offers and coupons.

 
 
1
Select campaign marketing objectives to support targeting for a range of marketing strategies from acquisition to rewarding loyalty.
2
Make promotions relevant by sending them to loyal Customers that will benefit most from your offers.
3
Send personalised offers to motivate more footfall and transactions in-store and/or online.
 
 

How it works

Our team will help define your requirements and consider the most appropriate options to achieve your marketing goals.

 
1) 
Create your own unique audiences

dunnhumby will help identify the customer groups that best fit your brand objectives and oversee the planning and fulfilment of your nominated promotions.

Create your own unique audiences
2) 
Choose specific targeting objectives

Develop personalised offers against specific targeting objectives to find new Customers, reward existing and recover lapsed Customers.

Choose specific targeting objectives
3) 
Measure impact on sales

You’ll receive results that measure the impact of advertising across both online and in-store channels to establish performance and understand how to optimise future campaigns.

Measure impact on sales
 
 

Results you can expect

A Personalised Offer campaign
dunnhumby helped build a Customer loyalty program for a leading European multi-format retailer. The program involved sending 6-personalised offers to 700,000 Customers each month via mail and app across food, non-food and new products.

  • 45% Customer participation
  • 100K active apps users monthly
  • 32% redemption on offers
  • 2% LFL sales uplift
  • 4:1 sales to cost ratio