Promotions Advisor

Price & Promotions
Price & Promotions
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Promotions Advisor

Make smart promotions decisions that put your Customer First

 

Promotions Advisor enables you to understand the impact of your historical promotional activity. It provides you with deep insights and specific recommendations on how to improve performance in the future.

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Return on investment you can expect

Powered by dunnhumby Customer Data Science, Promotions Advisor quickly pinpoints the best products and tactics for promotion and simulates the expected uplift.

Increase in Margin 0.25-0.5% increase in margin
Cash Sales 1-3% increase in cash sales
ROI x10 return on investment
 

How it helps

A simple, user-friendly web-based tool that provides the ability to simulate different combinations of tactics to arrive at specific recommendations on how to promote to maximise future performance.

 
1
Pinpoints which products make good promotions with a focus on basket penetration and incremental sales lift to the category.
2
Identifies the best way to improve promotional performance by displaying uplifts associated with different promotion tactics.
3
Calculates the combined impact of promoting a product with several tactics.
 

How it works

1
Analyse

Analyse which products make good promotions by understanding the historical lift to the total category and visually identifying how the lift was attributable to each promotional tactic deployed.

Analyse which products make good promotions
2
Identify

Preview the ideal promotion by selecting and comparing the deployment of different tactics.

Ideal promotion by comparing the deployment of different tactics
3
Calculate

Vary the discount depth to understand the impact on uplifts and see the total uplift across the combined chosen tactics.

Vary the discount depth to understand the impact on uplifts
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