Promotions Advisor

Price & Promotions
Price & Promotions
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PROMOTIONS ADVISOR

Make smart merchandising decisions that put your customer first

For category managers, marketing and trade planners across retailers and manufacturers.

PROMOTIONS ADVISOR

Understand which product and promotion combinations have worked well in the past and make more informed decisions for future promotional planning.

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Return on investment you can expect

Promotions Advisor helps you quickly pinpoint the best products and methods for promotion, saving you time in your planning process while helping to maximise category sales.

profitability 1-3% increase
in cash sales
vendor investment 2-3% increase
in cash profits
 

How it helps

A simple, user-friendly web-based tool that provides invaluable promotional insights to inform future planning:

 
1
Pinpoints which products make good promotions with a focus on basket penetration and incremental sales lift to the category.
2
Identifies the best way to improve promotional performance by displaying uplifts associated with different promotion tactics.
3
Calculates the combined impact of promoting a product with several tactics.
 

How it Works

1
ANALYSE

Analyse which products make good promotions by measuring the reaction to price discounts and customer basket penetration. A quick visual analysis identifies products with the largest promotional sales opportunity.

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2
IDENTIFY

Preview the ideal promotion by selecting and comparing the deployment of different tactics.

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3
CALCULATE

Vary the discount depth to understand the impact on uplifts and see the total uplift across the combined chosen tactics.

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